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IAP 2007 Activity

Implementing a Retail Demand Chain Driven by Service
Simon Osborn, Vice President, 7-11
Thu Jan 25, 09-11:00am, E51-325

No enrollment limit, no advance sign up
Single session event

7-Elevenís go to market strategy is unique among US retailers with a very demand driven customer focused strategy. That strategy requires an innovative and flexible Demand Chain to support it. The presentation will cover both 7-Eleven's Corporate and Logistics strategy and how the implementation of both provide benefits to the customer.
Contact: Chris Caplice, E40-355, 487975, caplice@mit.edu
Sponsor: Center for Transportation and Logistics
Latest update: 10-Jan-2007

Massachusetts Institute of Technology
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