Russian Advertising Landscape 2006 & Current Consumer's Portrait
Susanna Yusufova
Thu Jan 18, 02-03:00pm, 66-160
No enrollment limit, no advance sign up
Single session event
What are the Russian people's lifestyle, preferences and aspirations? How much do households spend and earn? What is the social status of women in post-Soviet Russia? This lecture will examine socioeconomic characteristics of consumers currently living in rural and metropolitan areas of the Russian Federation (the largest country in the world by land mass). We will also look at these issues within the context of advertising environment: what are the major media and their coverage; advertising expenditures in 2006 vs. 2005 and their breakdown per media, products and manufactures. Prospective for future economic development and overseas investments. This talk might be interesting not only for students majoring in Russian and Eurasian studies, business/economics and marketing but for a wide audience as well.
Contact: Susanna Yusufova, (617) 230-1764, shosh73@gmail.com
Sponsor: Jennifer A Recklet, E23-323, 617 253-1614, reck@med.mit.edu
Latest update: 14-Dec-2006
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