IAP Independent Activities Period
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IAP 2010 Activities by Category

Management and Entrepreneurship

Building On-Line Customers: A Workshop
V.A. Shiva Ayyadurai
Mon, Wed, Fri, Jan 11, 13, 15, 18, 20, 22, 10am-12:00pm, 8-205
Mon, Wed, Fri, Jan 25, 27, 29, 02-03:30pm, 8-205

Enrollment limited: advance sign up required (see contact below)
Signup by: 08-Jan-2010
Limited to 12 participants.
Participants requested to attend all sessions (non-series)

In this hands-on workshop, we will design, develop, implement and test the efficacy of various on-line customer acquisition programs to grow an emerging business. We will use an emerging business in the rapidly growing field of integrative telemedicine as our case study. Each session will be a 1-hour lecture followed by 1 hour team workshop sessions. The lectures will present different on-line customer acquisition methods. Three teams, each made up of four members, will work to build a marketing strategy, implement the strategy, and measure its effectiveness on the live business. The same business will be launched under different domain names and team’s on-line acquisition programs will be tested to compare the efficacy of the different strategies.
Contact: V.A. Shiva Ayyadurai, E40-196, (617) 869-4486, vashiva@mit.edu
Sponsor: MIT Entrepreneurship Center

Coolhunting and Coolfarming through Swarm Creativity
Peter Gloor, Hauke Fuehres, Jonas Krauss
Tue Jan 19, 03-06:00pm, E51-345
Wed Jan 20, Thu Jan 21, Fri Jan 22, 03-06:00pm, NE25-746

No limit but advance sign up required (see contact below)
Signup by: 18-Jan-2010
Participants requested to attend all sessions (non-series)

Discover what’s going to be cool—before everyone else.
In this course you will find out how to:
- discover cool trends through finding the trendsetters: tap into the collective intelligence of the Web, Blogs, and online social networks (coolhunting)
- develop the new trends through self-organizing teams (coolfarming). You will also learn how to use our Condor, CoolPeople and CoolTrend software for coolhunting and dynamic social network analysis. This is a condensed version of a distributed course, which has been taught for the last 5 years at MIT, Helsinki, Cologne, and Savannah.
Web: http://www.ickn.org/html/IAP.htm
Contact: Peter Gloor, NE25-749, x3-7018, pgloor@mit.edu
Sponsor: Sloan School of Management

Entrepreneurial Thought and Action
Kenneth C. Zolot, Charlie Kiefer
Thu Jan 21, Fri Jan 22, 08:30am-05:00pm, 32-124

Enrollment limited: advance sign up required (see contact below)
Signup by: 19-Jan-2010
Limited to 50 participants.
Participants requested to attend all sessions (non-series)

A unique, two-day experiential seminar that enables you to think, act, and be entrepreneurial. This is not a course about business plans or the operational details of startups, rather it is about tapping into ways that empower you to flourish in an entrepreneurial setting. This course is unusual and innovative, drawing on the latest research and proven contemporary learning methods. There is a rich mix of lectures, case discussions, small group activities and simulations, individual coaching and reflection, and participant discussion. You'll gain a basic, practical understanding of an enormously powerful yet simple logic and a set of methods and tools that are applicable to entrepreneurial activities, more broadly in business, and potentially all aspects of life.

Visit the URL below for registration instructions:
Web: http://founders.mit.edu/iap
Contact: Kenneth C. Zolot, 32-386, x3-6481, zolot@mit.edu
Sponsor: Kenneth Zolot, 32-386A, 617 253-6481, zolot@mit.edu

From Business Plan to Successful Business
Peter Levine
Thu Jan 28, Fri Jan 29, 02-05:00pm, 4-370

No limit but advance sign up required (see contact below)
Signup by: 08-Jan-2010
Participants requested to attend all sessions (non-series)

This 2 day workshop will cover some major steps that come after the completion of the business plan, when you transition to actually creating and running a business. The workshop will be taught by four highly accomplished entrepreneurs who will share their perspective and experience in key areas such as sales or money raising. This series is highly recommended for all the students who are considering entrepreneurship as a further career path, or participating in the MIT $100K Competition. We encourage participants to complete the course 15.975 (“Nuts & Bolts of Business Plans”) before they enroll in this non-for credit course.
Contact: Maria Fraile, E40-196, frailema@mit.edu
Sponsor: MIT Entrepreneurship Center

From Innovation To Commercially-Viable Products
Afarin Bellisario, Guest lecturers
No limit but advance sign up required (see contact below)
Participants welcome at individual sessions (series)

This course, consisting of 4 independent 2-hour sessions, will focus on the journey from an innovative concept (or proof of concept) to a commercially-viable product. Each session covers an independent part of the process.

All sessions will use real examples from real-world products. In addition to George Ixix (Jan. 27), we may have other mystery guests. Throughout the course we will discuss building a financial model to determine viability, and test a variety of scenarios.

NOTE: Class will meet in Room 4-153.
Contact: Afarin Bellisario, (617) 899-2519, abellisario@alum.mit.edu
Sponsor: Mechanical Engineering


Afarin Bellisario, Guest lecturers
Session 1 is focused on identifying and selecting a target application/market. It covers identifying opportunities, the value proposition, pricing and timing.
Tue Jan 5, 10am-12:00pm, TBD


Afarin Bellisario, Guest lecturers
Session 2 is focused on market sizing for emerging markets, target customers, channels, supply chain, and understanding of the market ecosystem.
Tue Jan 12, 10am-12:00pm, TBD


Afarin Bellisario, Guest lecturers
Session 3 is focused on product development: from proof of concept to a manufactured product - including product definition, market validation, trade-offs, standards, manufacturing, and the effect of delays on profitability, as well as the role of partnerships and start-up business models. Financial aspects of product and business are also discussed.
Tue Jan 19, 10am-12:00pm, TBD


Afarin Bellisario, Guest lecturers
Session 4 covers legal aspects of the business, including IP protection and formation of corporations. George Ixix, a patent attorney with Nutter, McClennen and Fish (MIT class of '87) will be the guest speaker.
Tue Jan 26, 10am-12:00pm, TBD

Getting Started with a Business Plan
Samantha Cooper, Catherine Merrill
Wed Jan 13, 06-08:00pm, 4-163

No limit but advance sign up required (see contact below)
Signup by: 08-Jan-2010
Single session event

Sponsored by the IDEAS Competition, this workshop is great for people wanting to put their innovative idea into action to help solve a problem in the community, as well as anyone interested in learning how to write an effective business plan. During this two-hour workshop, taught by veteran technology innovator and entrepreneur Catherine Merrill, we will walk through the basics of a business plan, exploring how each part of a business plan can convey the power of your idea. This workshop will help IDEAS teams, and anyone starting a new project, to use the traditional business plan as a tool to induce others to invest resources in their innovation.
Contact: Samantha Cooper, W20-549, x5-5474, ideas-rsvp@mit.edu
Sponsor: Public Service Center

How Will We Pay for Things in the Future?
Kwan Hong Lee
Thu Jan 14, 10am-06:30pm, E14-526
Wed Jan 27, 03-05:00pm, E14-526

No limit but advance sign up required (see contact below)
Signup by: 13-Jan-2010
Participants requested to attend all sessions (non-series)

The payment landscape has been rapidly changing in recent years with many potential disruptions on the horizon. Large financial institutions still dominate the landscape with little disintermediation, but are vulnerable. PayPal has become the standard in online transactions and payment services and now threatens to invade the physical world. Existing large institution infrastructures neither provide for rapid adaptation to these market changes nor rapid adaptation to customer requirements as they have all grown through mergers & acquisitions. And emerging technology is readily available to precipitate the paradigm shift. Introduce revolutionary disruption into payments system and make it fun (dreary old bankers); and win prizes! Come join us in reinventing a $5 trillion a year business model that is ripe for change!
Contact: Mutsumi Sullivan, E14-574L, x3-1908, msullivan@media.mit.edu
Sponsor: Media Arts & Sciences

Ideas to Impact: Bringing Inventions to Market
Carol Sardo, Ed Canton
Wed Jan 27, 04-06:00pm, 4-270

No enrollment limit, no advance sign up
Single session event

Please join us for a panel discussion and networking event focusing on MIT resources available to faculty, students, and collaborators who have great ideas and inventions, and a desire to bring them to the marketplace.

Panelists

Michael J. Cima
Sumitomo Electric Industries Professor of Engineering
Faculty Director, Lemelson-MIT Program
Deshpande Center grantee

Carl Dietrich, Ph.D.’06
CEO, Terrafugia
2006 Lemelson-MIT Student Prize Winner

Lucinda Linde, ’82, SM ‘83
2008 Lobdell Award winner
Walnut Venture Associates

Ifat Rubin-Bejerano
Postdoctoral Associate, Whitehead Institute
Deshpande Center grantee (Professor Gerald Fink, PI)

Jack Turner, BSEE ‘66
Associate Director
MIT Technology Licensing Office
Contact: Carol Sardo, csardo@mit.edu, & Ed Canton, ecanton@mit.edu
Sponsor: LEMELSON-MIT PROGRAM
Cosponsor: Deshpande Center for Technological Innovation

Inventors! Make the Most of MIT
Ed Canton
Tue Jan 26, 04-06:00pm, Stata Center, 32-155

No enrollment limit, no advance sign up
Single session event

Are you a problem solver, inventor or innovator? Please join us for a panel discussion and an insider’s point of view on how to make the most out of your time at MIT! Learn more about the people, opportunities and resources available to inventive students at MIT, and hear how others have used them to develop their invention portfolios.

Moderator:
Geoffrey von Maltzahn, Ph.D. ‘09
2009 Lemelson-MIT Student Prize Winner

Panelists:
Aviva Presser, Ph.D. ‘09
2009 Lemelson-MIT Student Prize Finalist

Lars Hasselblad Torres
Public Service Center

David Wallace
Professor of Mechanical Engineering

Conor Walsh
Graduate Student, Mechanical Engineering

Refreshments will be served
Web: http://web.mit.edu/invent/index.html
Contact: Maura Hume, E60-215, (617) 258-5798, mhume@mit.edu
Sponsor: LEMELSON-MIT PROGRAM

Linked Data Challenge (Demos & Judging)
K. Krasnow Waterman
Tue Jan 19, 05:30-07:30pm, E51-396

Enrollment limited: first come, first served
Single session event

The next generation Web is all about data and how we can make better use of it for incredibly useful, game changing applications. Much more than a mash-up, Linked Data can be the mechanism to expose, share and connect pieces of data, information and knowledge anywhere on the Web. This event is the end of a weeklong Linked Data Development Lab (http://student.mit.edu/searchiap/iap-9813.html). Come see another exciting example of what folks in the MIT community can accomplish in a week! There will be live prototype demonstrations of the next big thing and, of course, judging and prizes.
Contact: Chris Mather, iapsemantic@mitecenter.org
Sponsor: MIT Entrepreneurship Center
Cosponsor: Computer Science and Artificial Intelligence Lab

Mini MBA for MDs
Jeff Behrens
Mon Jan 4, Wed Jan 6, Mon Jan 11, Wed Jan 20, 27, 05-07:00pm, HMS

No limit but advance sign up required (see contact below)
Signup by: 31-Dec-2009
Participants requested to attend all sessions (non-series)

"From bench to bedside" is a core focus of HST, often requiring
business to effect the translation. Physicians, scientists and
researchers may have the opportunity to interact with business - so
concepts, vocabulary, and case studies can be quite helpful and
interesting.

miniMBA 2.0 is being offered at HMS for a 2nd IAP with a completely
new set of cases, topics, and speakers including:

- The Anatomy and Physiology of Venture Capital
- Innovation in healthcare - why is it so hard?
- The role of regulators and impact on translational medicine
- Vaccine development - a case study

A review session will be offered to cover key ideas discussed last
year.
Contact: Jeff Behrens, jbehrens@adviza.com
Sponsor: Health Sciences & Technology

Patent Monetization in IT and Energy
Everardo Ruiz SM'00, Rashid Khan, Saudi Aramco
Thu Jan 28, 10am-12:00pm, E51-145

No limit but advance sign up required (see contact below)
Single session event

With the increased availability and mobility of skilled workers, inventors, and capital, Open Innovation has become a new imperative for creating and profiting from technology. As a result, a global market exists for inventions and patent rights.

This course will describe several monetization models, discuss patents as an asset class, and review several classic patent valuation techniques. An overview of the modern marketplace will also be presented.

Registration requested using the link below. Thank you!
Web: https://alum.mit.edu/smarTrans/public/Register.dyn?eventID=39563&groupID=194
Contact: Katie Maloney, W98, x2-3372, kcasey@mit.edu
Sponsor: Alumni Association

Subject: Linked Data (Semantic Web) Entrepreneurship Talk
K. Krasnow Waterman
Tue Jan 12, 09-10:00am, 4-370

Enrollment limited: advance sign up required (see contact below)
Single session event

The next generation Web is all about data and how we can make better use of it for incredibly useful, game changing applications. Much more than a mash-up, Linked Data can be the mechanism to expose, share and connect pieces of data, information and knowledge anywhere on the Web. In this seminar, panelists will discuss their companies' business models for selling or using Linked Data and Semantic Web. As well as learning about the panelists’ companies you will get first hand perspective on various opportunities in the Linked Data space and how you might join the movement!

Note: This lecture is also part of the weeklong Linked Data Application Development Lab: http://student.mit.edu/searchiap/iap-9813.html; you'll want to come back to see the live prototype demonstrations on Tuesday evening, January 19.
Contact: Chris Mather, iapsemantic@mitecenter.org
Sponsor: MIT Entrepreneurship Center
Cosponsor: Computer Science and Artificial Intelligence Lab

Supply Chain Innovation and Leadership Series (SCILS)
Jarrod Goentzel, MLOG Program Executive Director
No enrollment limit, no advance sign up
Participants welcome at individual sessions (series)

This series is a required part of the Master of Engineering in Logistics (MLOG) program and includes students from the sister ZLOG program in Zaragoza, Spain as well as the GCLOG program co-sponsored by the Center for Latin-American Logistics Innovation. This month-long series features talks by supply chain executives who provide a practical perspective on driving innovation and developing leadership skills in global organizations. All talks are open to the MIT community.
Web: http://web.mit.edu/mlog/news/scils2010.html
Contact: Jarrod Goentzel, MLOG Pgm Exec Dir, E40-359, x3-2053, goentzel@mit.edu
Sponsor: Center for Transportation and Logistics

The MIT CarTel Project and Traffic-Aware Routing for Urban Delivery
Sam Madden, Assoc Prof of Computer Science
Tue Jan 12, 09-10:30am, E51-315

Supply Chain at a Start-Up: The Challenges of Success!
Judith Taylor, VP of Customer Experience - NxStage Medical
Wed Jan 13, 09-10:30am, E51-315

Distributed Leadership for Innovation
Deborah Ancona, Prof of Organization Studies
Thu Jan 14, 08:30-10:00am, E51-315

Re-Engineering Global Distribution at Zara
Jérémie Gallien, Assoc Prof of Operations Management
Thu Jan 14, 10:30am-12:00pm, E51-315

Supply Chain Leadership in Difficult Times
Waheed Zaman, SVP Supply Chain & Procurement - Chiquita
Wed Jan 20, 09-10:30am, E51-315

Leadership in a Lean Supply Chain
Todd Dodson, Director of Worldwide Materials - Cummins
Wed Jan 20, 11am-12:30pm, E51-315

Implementing Sustainability Strategies
Mark Buckley, VP of Environmental Affairs - Staples
Thu Jan 21, 09-10:30am, E51-315

Military Logistics & Humanitarian Assistance: Case Studies of Tsunami Relief & Georgian/Russian Conflict
Col. William Summers - United States Air Force
Thu Jan 21, 01-02:30pm, E51-315

Building an Effective Supply Chain at Ocean Spray
Rob Beams, VP Supply Chain - Ocean Spray
Fri Jan 22, 09-10:30am, E51-315

Tax Issues for Employees and Entrepreneurs
Howard Mandelcorn, Joseph Weber
Tue Jan 26, Wed Jan 27, 01-04:00pm, E51-151

No limit but advance sign up required (see contact below)
Participants requested to attend all sessions (non-series)

This course intends to expose students to a broad range of tax issues students will encounter shortly after graduation as an entrepreneur or an employee. For a new employee, taxes are an important consideration in decisions regarding deductions and retirement savings (through employee and employer contributions such as 401k's IRAs, etc). Taxes also feature prominently in decisions with respect to stock option-based compensation. Also, tax related issues for U.S. taxpayers working overseas will be addressed. For the entrepreneur, taxes also influence a new business venture's choice of entity: Corporation, LLC, Partnership, Sole Proprietorship. Instructor: Howard Mandelcorn is a partner at the Hutchings Baramian LLP law firm in Wellesley, Massachusetts.
Contact: Patrick X. Brown, (617) 253-6130, pxbrown@mit.edu
Sponsor: Sloan School of Management

Technology, Leadership, and Innovation in the Services Economy
Irving Wladawsky-Berger
Wed Jan 27, 01-04:00pm, E51-149

No limit but advance sign up required (see contact below)
Single session event

Over the past century, science and technology have been successfully applied to innovation in the industrial sector of the economy. The services sector comprises between 70 - 80% of the GDP and jobs in advanced economies around the world. Advances in information technologies have enabled us to bring significant innovation to services and services industries. The seminar will explore the differences between "classic" industrial sector innovation and innovation in the services economy. We will illustrate the nature of services innovation with concrete examples across a variety of industries.
Contact: Irving Wladawsky-Berger, E40-237, (203) 856-4915, irvingwb@mit.edu
Sponsor: Sloan School of Management
Cosponsor: Engineering Systems Division

What if You're Doing it All Wrong? How to better predict if a business will survive or fail
Everardo Ruiz SM'00, Intellectual Ventures, Thomas Thurston, Growth Science Inc
Thu Jan 28, 01-03:00pm, E51-145

No limit but advance sign up required (see contact below)
Single session event

Why do new business so often fail? How would your career and investment choices change if survival or failure could be better predicted? This course will review "classic" new venture prediction factors, and then introduce new empirical models that successfully predict, with high accuracy, whether new business, products or services will survive or fail. Growing out of research on "disruptive innovation" by Thomas Thurston and HBS Professor Clayton Christensen, recent methodologies will be shared along with actionable implications for managers, entrepreneurs, VCs, and PE Funds.

Registration requested using the link below. Thank you!
Web: https://alum.mit.edu/smarTrans/public/Register.dyn?eventID=39564&groupID=194
Contact: Katie Maloney, W98, x2-3372, kcasey@mit.edu
Sponsor: Alumni Association


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Comments and questions to: iap-www@mit.edu Academic Resource Center, Room 7-104, 617-253-1668
Last update: 19 August 2010