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IAP 2010 Activity

From Innovation To Commercially-Viable Products
Afarin Bellisario, Guest lecturers
No limit but advance sign up required (see contact below)
Participants welcome at individual sessions (series)

This course, consisting of 4 independent 2-hour sessions, will focus on the journey from an innovative concept (or proof of concept) to a commercially-viable product. Each session covers an independent part of the process.

All sessions will use real examples from real-world products. In addition to George Ixix (Jan. 27), we may have other mystery guests. Throughout the course we will discuss building a financial model to determine viability, and test a variety of scenarios.

NOTE: Class will meet in Room 4-153.
Contact: Afarin Bellisario, (617) 899-2519, abellisario@alum.mit.edu
Sponsor: Mechanical Engineering

Afarin Bellisario, Guest lecturers
Session 1 is focused on identifying and selecting a target application/market. It covers identifying opportunities, the value proposition, pricing and timing.
Tue Jan 5, 10am-12:00pm, TBD

Afarin Bellisario, Guest lecturers
Session 2 is focused on market sizing for emerging markets, target customers, channels, supply chain, and understanding of the market ecosystem.
Tue Jan 12, 10am-12:00pm, TBD

Afarin Bellisario, Guest lecturers
Session 3 is focused on product development: from proof of concept to a manufactured product - including product definition, market validation, trade-offs, standards, manufacturing, and the effect of delays on profitability, as well as the role of partnerships and start-up business models. Financial aspects of product and business are also discussed.
Tue Jan 19, 10am-12:00pm, TBD

Afarin Bellisario, Guest lecturers
Session 4 covers legal aspects of the business, including IP protection and formation of corporations. George Ixix, a patent attorney with Nutter, McClennen and Fish (MIT class of '87) will be the guest speaker.
Tue Jan 26, 10am-12:00pm, TBD
Latest update: 23-Dec-2009

Massachusetts Institute of Technology
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Comments and questions to: iap-www@mit.edu Academic Resource Center, Room 7-104, 617-253-1668
Last update: 19 August 2010