Implementing a Retail Demand Chain Driven by Service
Simon Osborn, Vice President, 7-11
Tue Jan 19, 09-10:30am, E51-315
No enrollment limit, no advance sign up
Single session event
7-Eleven's go to market strategy is unique among US retailers with a very demand driven customer focused strategy. That strategy requires an innovative and flexible Demand Chain to support it. The presentation will cover both 7-Eleven's Corporate and Logistics strategy and how the implementation of both provide benefits to the customer.
Contact: Jarrod Goentzel, MLOG Program Executive Director, E40-359, x3-2053, goentzel@mit.edu
Sponsor: Center for Transportation and Logistics
Latest update: 05-Jan-2010
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