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IAP 2010 Activity

Building On-Line Customers: A Workshop
V.A. Shiva Ayyadurai
Mon, Wed, Fri, Jan 11, 13, 15, 18, 20, 22, 10am-12:00pm, 8-205
Mon, Wed, Fri, Jan 25, 27, 29, 02-03:30pm, 8-205

Enrollment limited: advance sign up required (see contact below)
Signup by: 08-Jan-2010
Limited to 12 participants.
Participants requested to attend all sessions (non-series)

In this hands-on workshop, we will design, develop, implement and test the efficacy of various on-line customer acquisition programs to grow an emerging business. We will use an emerging business in the rapidly growing field of integrative telemedicine as our case study. Each session will be a 1-hour lecture followed by 1 hour team workshop sessions. The lectures will present different on-line customer acquisition methods. Three teams, each made up of four members, will work to build a marketing strategy, implement the strategy, and measure its effectiveness on the live business. The same business will be launched under different domain names and teamís on-line acquisition programs will be tested to compare the efficacy of the different strategies.
Contact: V.A. Shiva Ayyadurai, E40-196, (617) 869-4486, vashiva@mit.edu
Sponsor: MIT Entrepreneurship Center
Latest update: 08-Jan-2010

Massachusetts Institute of Technology
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Comments and questions to: iap-www@mit.edu Academic Resource Center, Room 7-104, 617-253-1668
Last update: 19 August 2010