From Innovation To Commercially-Viable Products
Afarin Bellisario, Guest lecturers
No limit but advance sign up required (see contact below)
Limited to 25 participants.
Participants welcome at individual sessions (series)
From Innovation To Commercially-Viable Products. Afarin Bellisario, Guest lecturers. No limit but advance sign up required (see contact below). Participants welcome at individual sessions (series).
This course, consisting of 3 independent 2-hour sessions, will focus on the journey from an innovative concept (or proof of concept) to a commercially-viable product. Each session covers an independent part of the process.
All sessions will use real examples from real-world products. In addition to George Xixis (Jan. 25), we may have other mystery guests.
Throughout the course we will discuss building a financial model to determine viability, and test a variety of scenarios.
NOTE: Class will meet in room 4-145
Contact: Afarin Bellisario, (617) 899-2519, abellisario@alum.mit.edu
Sponsor: Mechanical Engineering
Afarin Bellisario, Guest lecturers
Session 1 is focused on identifying and selecting a target application/market. It covers identifying opportunities, the value proposition, pricing and timing.
Tue Jan 11, 10am-12:00pm, 4-145
Afarin Bellisario, Guest lecturers
Session 2 is focused on market sizing for emerging markets, target customers, channels, supply chain, and understanding of the market ecosystem.
Tue Jan 18, 10am-12:00pm, 4-145
Afarin Bellisario, Guest lecturers
Session 3 is focused on strategies for commercialization and protection of IP. Role of partnerships, licensing and other models of commercialization will be discussed.
Tue Jan 25, 10am-12:00pm, 4-145
Latest update: 28-Dec-2010
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