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IAP 2012 Activities by Sponsor

Roberta McCarthy

Sales Boot Camp
Kent Summers MIT Venture Mentoring Service Volunteer Mentor, Jim Noschese, MIT Venture Mentoring Service Volunteer Mentor
Fri Jan 13, 01-05:00pm, 32-155

Enrollment limited: advance sign up required (see contact below)
Signup by: 06-Jan-2012
Limited to 75 participants.
Single session event
Prereq: none

The lifeblood of any new business venture is revenue the result of successfully selling an innovative new product or service. One of the biggest challenges facing any start-up is landing the first paying customers, and a tremendous amount of thought and energy goes into this all-important mission. Technical MIT entrepreneurs often hack into the sales black box with much trial-and-error, or spend precious time and resources on a "sales professional" with marginal results. During this session, sales experts will cover basic sales concepts, mechanics, vocabulary, and sales Do's and Don'ts at the block-and-tackle "how-to get a sale" level.

Our goals are to help entrepreneurs with a technical background increase the likelihood and pace of early customer acquisition, decrease time-to-revenue, and provide a solid foundation from which founders can establish and grow a new business.

The Sales Boot Camp is targeted at researchers and engineers who are the founders of early stage ventures and intended to equip you to be both sales conversant and knowledgeable, so you can make better decisions and incorporate sales-thinking into your day-to-day operations and organizational culture.
Contact: Roberta McCarthy, 10-358, x8-0720, rmccar@mit.edu


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Last update: 7 Sept. 2011