From Innovation To Commercially-Viable Products
Afarin Bellisario, Warren Seering
No limit but advance sign up required (see contact below)
Participants welcome at individual sessions (series)
This course, consist of 3 independent 2 hour sessions, and will focus on the journey from an innovative concept (or proof of concept) to a commercially viable product. Each session covers an independent part of the process (see session descriptions below).
All sessions will use real examples from real world products. In addition to George, we may have other mystery guests. Throughout the course we will discuss building of a financial model to determine the viability and test a variety of scenarios.
Throughout the course we will discuss building a financial model to determine viability, and test a variety of scenarios.
Please email the contact person to register.
Contact: Afarin Bellisario, (617) 899-2519, abellisario@alum.mit.edu
Sponsor: Mechanical Engineering
Session 1: Target applications and markets
Afarin Bellisario, Warren Seering
Session one is focused of identifying and selecting a target application/market. This session covers concept of commercial viability, and the process of identifying opportunities, the value proposition, pricing, ,and timing.
Tue Jan 17, 10am-12:00pm, 2-147
Session 2: Commercialization Strategy
Afarin Bellisario, Warren Seering
Session 2: covers commercialization strategy. In addition to various strategies to commercialize technology, the subjects covered include: IP protection and formation of corporations, George Xixis, a patent attorney with Nutter, Mc Clennen and Fish, and MIT class of ’87 will be our guest speaker for part of this session.
Tue Jan 24, 10am-12:00pm, 2-147
Session 3: Markets and eco systems
Afarin Bellisario, Warren Seering
Session 3: Is focused on understanding of the markets and eco systems, including target customers, channels, supply chain, as well as market sizing, competition and the role of partnerships and start up revenue and business models. The financial aspects of product and business are also discussed
Tue Jan 31, 10am-12:00pm, 2-147
Latest update: 29-Dec-2011
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