Coolhunting and Coolfarming through Swarm Creativity
Peter Gloor
Wed Jan 11, Thu Jan 12, Fri Jan 13, 03-06:00pm, NE25-746
No limit but advance sign up required (see contact below)
Signup by: 09-Jan-2012
Participants requested to attend all sessions (non-series)
Discover what’s going to be cool—before everyone else.
In this course you will find out how to:
- discover cool trends through finding the trendsetters: tap into the collective intelligence of the Web, Blogs, and online social networks (coolhunting)
- develop the new trends through viral marketing and self-organizing teams (coolfarming)
You will also learn how to use our Condor, CoolPeople and CoolTrend software for coolhunting and dynamic social network analysis.
This is a condensed version of a distributed course, which has been taught for the last 7 years at MIT, Helsinki, Cologne, and Savannah. (http://sites.google.com/site/coincourse2011/)
Web: http://www.ickn.org/iap.html
Contact: Peter Gloor, NE25-749, x3-7018, pgloor@mit.edu
Sponsor: Sloan School of Management
Latest update: 24-Oct-2011
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