MIT: Independent Activities Period: IAP

IAP 2013 Activities by Sponsor - Roberta McCarthy

Sales Boot Camp

Kent Summers, Jim Noschese, MIT Venture Mentoring Service Volunteer Mentor

Jan/10 Thu 01:00PM-05:00PM Stata Center 32-141

Enrollment: Limited: Advance sign-up required
Sign-up by 01/08
Limited to 75 participants
Prereq: none

The lifeblood of any new business venture is revenue – the result of successfully selling an innovative new product or service. One of the biggest challenges facing any start-up is landing the first paying customers, and a tremendous amount of thought and energy goes into this all-important mission. Technical MIT entrepreneurs often hack into the sales black box with much trial-and-error, or spend precious time and resources on a "sales professional" with marginal results. During this session, sales experts will cover basic sales concepts, mechanics, vocabulary, and sales Do's and Don'ts at the block-and-tackle "how-to get a sale" level. Our goals are to help entrepreneurs with a technical background increase the likelihood and pace of early customer acquisition, decrease time-to-revenue, and provide a solid foundation from which founders can establish and grow a new business. The Sales Boot Camp is targeted at researchers and engineers who are the founders of early stage ventures and intended to equip you to be both sales conversant and knowledgeable, so you can make better decisions and incorporate sales-thinking into your day-to-day operations and organizational culture.

Contact: Roberta McCarthy, 10-358, x8-0720,