Amanda Justice
| Jan/28 | Tue | 01:00PM-02:00PM | Bush Room |
Enrollment: Unlimited: No advance sign-up
Prereq: None
Presenters:
Lawrence Gallagher, Director, MIT Video Productions/AMPS
Chis Boebel, Manager, Multimedia Development, MIT Video Productions/AMPS
Amanda Justice, Operations Coordinator, MIT Video Productions/AMPS
Over 1 billion videos are watched online every day. In a month, over 4 billion hours of video are watched on YouTube alone. Online video accounts for more than 50% of mobile device traffic. In the next three years, video is predicted to rise to account for more than 50% of ALL consumer Internet traffic.
It’s an online video world, and communications professionals at MIT, in higher education, and beyond, need to know how to effectively use the medium.
This session will provide an introduction to the basics of video on the web:
Preparing: What are good uses for online video, and how can video play a role in a broader communication plan? What does it take to produce a video? What about cost?
Short-form Storytelling: What are the elements of a good story? How can you effectively tell your story in a small package? What are some optimal video lengths? What makes a video “viral”?
Production Basics: When does a DIY approach work? What about working with professionals? What are some key technical issues and considerations?
Sharing Video: What are the most popular video platforms? How can you integrate video with social media?
We’ll watch some cool videos, share tips, tricks, and best practices. So bring your questions, your experiences, and your ideas.
Sponsor(s): Academic Media Production Services
Contact: Amanda Justice, NE48-308, 617-253-5475, ajustice@mit.edu