Afarin Bellisario, Technology Licensing Officer
Enrollment: Limited: Advance sign-up required
Limited to 40 participants
Attendance: Participants welcome at individual sessions
The course consists of 4 independent 2 hour sessions, and will focus on the journey from an innovative concept (or proof of concept) to a commercially viable product. Each session covers an independent part of the processs.
- Session 1 is focused on identifying and selecting a target application/market. This session covers concept of commercial viability, and the process of identifying opportunities, the value proposition, pricing, and timing
- Session 2 covers concept of markets, size, growth and eco systems. In this session, we will cover customers, channels, supply chain, as well as market sizing, competition and the role of partnerships and start up revenue and business models. The financial aspects of product and business are also discussed
- Session 3 covers role of IP, and its protection in commercialization. The subjects covered include: various types of IP, generation, and protection, A patent attorney will join us for this session
- Session 4 is focused on a variety of commercialization strategies and synthesizing a commercialization strategy for a new technology based and testing various assumptions and scenarios.
All sessions will use real examples from real world products. We may have other mystery guests. Throughout the course we will discuss building of a financial model to determine the viability and test a variety of scenarios. Students are encouraged to bring their own projects to work on.
Sponsor(s): Mechanical Engineering
Contact: Afarin Bellisario, 617-258-8329, aobell@mit.edu
Sessions 1-4
| Jan/08 |
Wed |
10:00AM-12:00PM |
4-159 |
| Jan/15 |
Wed |
10:00AM-12:00PM |
4-159 |
| Jan/22 |
Wed |
10:00AM-12:00PM |
4-159 |
| Jan/28 |
Tue |
10:00AM-12:00PM |
4-159 |
Afarin Bellisario - Technology Licensing Officer
