IAP 2015 Activities by Category - Management and Entrepreneurship

Michael Cusumano, Ray Fung

Jan/06

Tue

06:00PM-09:00PM

E51-145

Enrollment: Unlimited: No advance sign-up

'Core Competence of the Corporation' by C.K. Prahalad & Gary Hamel,  'In Search of Excellence' by Tom Peters & Robert Waterman and 'Good to Great' by Jim Collins are arguably the three most prominent publications that exemplify a popular business media industry that collectively sells millions of copies a year to managers and MBA students seeking the secrets to improved company performance.  But do these publications empirically support the advice that they purport?  I walk through and analyze the methodology they use, carefully discussing the notions of falsifiability, correlation, and causality.  I then discuss in a nontechnical manner the state-of-the-art research methodologies by which modern-day researchers rigorously examine management ideas. (Familiarity with the three works cited above is helpful but not required.  I will briefly summarize the necessary sections of those works for those who are not familiar with them.)

Sponsor(s): Sloan School of Management
Contact: Jessica Anderson, E62-431, 617-253-6679, jland@mit.edu

Carlos de la Torre, Research Fellow, DUSP

Jan/29

Thu

12:30PM-02:00PM

Building 9 tentative

Enrollment: Unlimited: No advance sign-up

“Modern innovation policy is rather more a matter of ‘choosing races and placing bets’ ”  - A. Hughes

Investments incentives feature prominently as part of a group of measures aimed at fostering pollution abatement and renewable energy projects facing market or “systems configurations” failures. The objective of this activity is - by taking as reference a base case fiscal regime faced by a firm on two mutually exclusive potential projects – to see, where possible, how effective are alternative tax incentive regimes in order to guide private firm project choice, while at the same time maintain fiscal space and align private return objectives to social ones. 

Contact: Carlos De La Torre Salcedo, 9-9435, 617 253-4510, CDLT@MIT.EDU

Anne Graham, Civil & Environmental Engineering Librarian

Jan/26

Mon

03:00PM-04:30PM

4-163

Enrollment: Limited: Advance sign-up required
Sign-up by 01/26
Limited to 80 participants

Come and hear Jack Turner, Associate Director of the MIT Technology Licensing Office and patent attorney Sam Pasternak, discuss the ins and outs of obtaining patents. This popular session covers a bit of patent history and a lot about current practices, processes, and issues surrounding obtaining a patent; the focus is on the process used at MIT for ideas/inventions developed by the MIT community. A portion of the session is devoted to questions and answers. If you think you will ever invent something, you need to be here.

 

Register here: http://libcal.mit.edu/event.php?id=846292

Sponsor(s): Libraries
Contact: Anne Graham, 10-500, 617 253-7744, GRAHAMA@MIT.EDU

Colin Kennedy, Professional Advisor at the Martin Trust Center, Andy Cook, Founder of Rentabilities, Romi Kadri, SB '14

Jan/13

Tue

10:00AM-03:00PM

32-141

Enrollment: https://www.eventbrite.com/e/beyond-the-buzz-startup-vocabulary-in-the-21st

What’s your minimum viable product? Are you leveraging social proof to get intros for customer development? How are you going to hustle your way to traction while you search for product/market fit? 

Like any industry, the business of startups is steeped in its own jargon. Some of it can be buzzword-bingo, but buried in there are important concepts, and knowing how to use it properly can make sure you get your point across concisely.

Each year, teams entering the MIT Founders’ Skills Accelerator program spend the first few weeks adjusting to the new terms they’re faced with, so we build this course to get them going faster. If you’re a first-time founder, considering applying to an accelerator program this year, or are looking to plug into startups in Boston, this course is for you.

Sign Up Here

Sponsor(s): Martin Trust Center for MIT Entrepreneurship
Contact: Eliza Deland, E40-160, 617 253-9632, EDELAND@MIT.EDU

Howard Silver, MIT Libraries

Jan/16

Fri

01:00PM-02:00PM

14N-132

Enrollment: Limited: Advance sign-up required
Sign-up by 01/16

This session will introduce engineers and scientists to business information resources that will help you understand the commercial potential for your ideas, how to find partners, and sources for financial support.  We will use realistic examples and hands-on exercises with key resources to demonstrate how to match your ideas and discoveries with the opportunities and realities of the marketplace.

Please Register for this class.

If you're specifically interested in biotechnology, a companion session; Biotech business information for engineers and scientists will feature resources and examples that are geared for the life sciences business sector, offered January 15, 2015. 

Sponsor(s): Libraries
Contact: Howard Silver, 14S-134, 617 253-9319, HSILVER@MIT.EDU

Steven E. Locke, M.D., Mirena Bagur

Jan/15

Thu

03:00PM-05:00PM

E51-361

Enrollment: Limited: Advance sign-up required
Sign-up by 01/13
Limited to 40 participants

You bet!  Innovation in healthcare to reduce cost while improving quality has led to development of technologies for patient engagement, electronic health records, mobile health, and other innovative technologies being part of the medical home and the new fee-for-value payment model.  For the intended outcomes, we need innovation leaders who can think and act like entrepreneurs.  The faculty of the HST.921 course, Enabling Technology Innovation in Healthcare and the Life Sciences, www.hst921.org will present and discuss all aspects of the course -- including the mix of lectures by world leaders in medical informatics, skills-based tutorial sessions and faculty-mentored work on industry-sponsored projects.

We will conduct an experiential workshop in which student teams will collaborate in an impromptu brainstorm addressing an opportunity to improve healthcare.

Sponsor(s): Health Sciences & Technology
Contact: Mirena Bagur, 617-835-5019, mirena.bagur@gmail.com

Peter Gloor

Enrollment: Limited: Advance sign-up required
Sign-up by 01/12
Limited to 20 participants
Attendance: Participants welcome at individual sessions

This course consists of three parts, part I is the foundation for parts II and III, parts can be taken separately.

Day 1: I. Swarmcreativity - Introduction to Collaboration Science

Part I teaches the the basics of Swarmcreativity, the foundation of Collaborative Innovation Networks, and introduces the dynamic semantic social network analysis tool Condor.

Day 2: II. Coolhunting

Part II teaches how to apply dynamic semantic social network analysis and Condor to discover and predict emergent trends on the Web by mining Twitter, Blogs, Facebook, Wikipedia and the Web. Coolhunting means finding new trends by finding the trendsetters before anybody else, by tapping into the collective intelligence on the Web, and interpreting it through dynamic semantic social network analysis.

Day 3: III. Virtual Mirroring & Coolfarming

Part III shows how you can develop new trends through self-organizing teams (Coolfarming) by nurturing COINs (Collaborative Innovation Networks).  It will also introduce "virtual mirroring", measuring six communication variables we have identified over the last 12 years to improve communication by continuously tracking and mirroring back individual, group and organizational interaction patterns.

This is a condensed version of a distributed course, which has been taught for the last 10 years at MIT, Aalto/Helsinki, U. Cologne, SCAD, IIT. (http://sites.google.com/site/coincourse2014/)

http://www.ickn.org/iap.html

Sponsor(s): Sloan School of Management
Contact: Peter Gloor, NE25-749, 617 253 7018, pgloor@mit.edu

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Introduction to Swarmcreativity

Jan/14

Wed

02:00PM-05:00PM

4-231, bring your laptop

The first part introduces the basics of Collaborative Innovation Networks (COINs) - cyberteams of intrinsically motivated people who work together over the Internet to turn a crazy idea into a disruptive innovation that changes the world. It also introduces the basics of our dynamic semantic social network analysis tool Condor.

Peter Gloor

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Coolhunting

Jan/15

Thu

02:00PM-05:00PM

4-231, bring your laptop

The second part introduces Coolhunting, finding cool trends by finding the trendsetters. Using Condor, we automatically analyze Twitter, Blogs, Wikipedia, and Facebook to find the attributes of a trend, the most influential people talking about it, and measure its impact. We also look at what to do to promote these trends through viral marketing on the Web

Peter Gloor

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Coolfarming - Virtual Mirroring

Jan/16

Fri

02:00PM-05:00PM

NE25-746, bring your laptop

Coolfarming - virtual mirroring

In the final part we look at organizational and team-level networks by analyzing e-mail archives. Through five inter-personal interaction variables of honest communication: 'strong leadership', 'rotating leaders', 'balanced contribution', 'fast response', and 'honest sentiment' that Condor automatically identifies, we measure and optimze creative teams.

Peter Gloor

James Utterback, Alex Slawsby

Jan/22

Thu

09:00AM-05:00PM

E51-335

Enrollment: Advanced Sign-up required
Sign-up by 01/16
Limited to 76 participants

This course will introduce you to what it takes to make innovation happen within a large corporation. 

This course will use current cases and interactive discussion to emphasize the practical things that successful corporate innovators (leaders, managers, team members) must think, speak, and do. 

This course will answer questions such as:

What is innovation and why is it important to corporations?

What are the different types of innovation?

Why do big companies struggle to innovative effectively, continuously?

What makes corporate innovators successful? What gets corporate innovators fired?

If I remember one thing from this course, what is it?

Sponsor(s): Sloan School of Management
Contact: Stephanie Taverna, staverna@mit.edu

Mark Herschberg 95, MNG 97, 05, CTO at Madison Logic

Jan/28

Wed

07:00PM-08:00PM

32-123

Enrollment: Unlimited: Advance sign-up required

Upon graduating from MIT you will begin a career. MIT has provided you with countless facts and formulas to help you with your job, but what have you learned to help you with your career? This talk gives you structure to think through your career and help you maximize both your income and happiness. It will teach you how to answer questions such as: How do you know which job is right? Where will you be in 20 years? What to ask for in job negotiations? The talk also covers the common job mistakes and how to avoid them. Register today! Walk-ins welcome.

MARK HERSCHBERG Educated at MIT (with degrees in physics, EE/CS, and a masters in cryptography) Mark has spent his career launching and fixing new ventures at startups, Fortune 100s, and academia. Mark has worked at and consulted to number startups typically taking on roles in general management, operations, and technology. He has been involved from inception and fundraising through growth and sale of the company. These startup companies have included a wireless application platform, online advertising, OLAP, and new language development. Mark was instrumental in launching ServiceLive.com Sears online home services labor market; he also helped fix NBCs online video marketplace (now Hulu.com). In academia, he spent a year at HBS working with two finance professors to create the upTick system now used to teach finance at many of the top business schools and at MIT helped launched UPOP at which he's taught the past 15 years.

Sponsor(s): Alumni Association
Contact: Elena Byrne, W98-206C, 617 252-1143, EBYRNE@MIT.EDU

Willy Vasquez, President of ECCSF Planning Committee

Enrollment: Unlimited: Advance sign-up required
Sign-up by 01/24
Attendance: Participants welcome at individual sessions
Prereq: None

How Latinos have contributed to the business world and how we can do so ourselves by developing the skills to take their start-up from an idea to a business plan.

Sign up: http://mit.universitytickets.com/user_pages/event.aspx?id=379&cid=35&p=1

Sponsor(s): LUChA
Contact: ECCSF exec, lucha_eccsf-exec@mit.edu

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Opening Speaker

Jan/31

Sat

10:00AM-11:00AM

10-250

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Workshops 1-3

Jan/31

Sat

11:00AM-12:00PM

Buildings 3 & 4

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Workshops 4-6

Jan/31

Sat

12:00PM-01:00PM

Buildings 3 & 4

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Workshops 7-9

Jan/31

Sat

03:00PM-04:00PM

Buildings 3 & 4

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Dinner

Jan/31

Sat

06:30PM-09:00PM

Walker Memorial

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Pachanga Dance Party

Jan/31

Sat

11:00PM-01:00AM

Lobdell

Sinead O'Flanagan, Senior Lecturer, Sloan School of Management, Michellana Jester, Director, Action Learning

Enrollment: Limited: First come, first served (no advance sign-up)
Limited to 40 participants
Attendance: Participants must attend all sessions
Prereq: None

This experiential course focuses on student inquiring into their ideas of leadership through critical examination of their willingness and capability to exercise leadership, as well as their relationship to roles of formal and informal authority. The course is designed to develop deep critical self-reflection about what behaviors we use, if or why we might make the choices we do, and how we can become most productive. Students will develop their capacity to lead in situations where they may have no formal leadership role or authority to act, such as when striving for progress in project teams or when seeking to initiate change in groups, businesses or communities. In addition to analysis and preparation of key case materials, the course will include a facilitated simulation challenge and debrief. The course will be held Tuesday, January 27 through Thursday, January 29, 2015, 8:30-4:00pm in E62-221.

Contact: Michellana Jester, E40-196L, 617 324-1359, MJESTER@MIT.EDU

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How to Lead Progress

	Jan/27	Tue	08:30AM-04:00PM	E62-221
	Jan/28	Wed	08:30AM-04:00PM	E62-221
	Jan/29	Thu	08:30AM-04:00PM	E62-221

Sinead O'Flanagan - Senior Lecturer, Sloan School of Management, Michellana Jester - Director, Action Learning

Christine Kelly, Senior Lecturer

Enrollment: Advance Sign-up
Sign-up by 01/09
Limited to 15 participants
Attendance: Participants must attend all sessions

Maximum enrollment:  15 students.   Students must attend all three days.

We will explore leadership by discussion of themes and  preparing speeches and scenes from Shakespeare's play, "Lear". 

We will tell our stories to identify and reflect on issues related to being a leader. The workshop will culminate in performing speeches or a scene from Shakespeare for delivery to an audience.  Prof Christine Kelly teaches leadership communication and coaches at MIT Sloan.  

Henriette Koomans is a management trainer and coach involved in developing leadership programs for private and public sector organizations in The Netherlands. For more info: www.henriettekoomans.com

Sponsor(s): Sloan School of Management
Contact: Christine Kelly, E62-325, 617-452-3594, ckelly@mit.edu

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	Jan/12	Mon	09:00AM-04:00PM	E62-221
	Jan/13	Tue	09:00AM-04:00PM	E62-221
	Jan/14	Wed	09:00AM-12:00PM	E62-221

Christine Kelly - Senior Lecturer, Henriette Koomans

Jason Jay

Jan/22

Thu

09:00AM-01:00PM

E62-233

Enrollment: Unlimited: Advance sign-up required
Sign-up by 01/20

Do you have what it takes to create a successful and sustainable fishing business?  Try your hand at a multi-player simulation game developed by the System Dynamics group at MIT Sloan.  You will be a fishing company, looking to grow your fleet of boats and make a living from the sea.  In the process, we'll learn about the dynamics of renewable resources, and the conditions for economic, social and environmental sustainability.

Fishbanks is one of several "management flight simulators" developed at MIT Sloan, and is a key part of our MBA and executive-level curriculum.  This workshop makes the experience and learnings available to the MIT undergraduate community.

Sponsor(s): Sloan School of Management
Contact: Jason Jay, E62-362, 617-253-0594, jjay@mit.edu

Afarin Bellisario, Technology Licensing Officer

Enrollment: Limited: Advance sign-up required
Limited to 40 participants
Attendance: Participants welcome at individual sessions

The course consists of 4 independent 2 hour sessions, and will focus on the journey from an innovative concept (or proof of concept) to a commercially viable product.  Each session covers an independent part of the process:

• Session one is focused on identifying and selecting a target application/market.  This session covers concept of commercial viability, and the process of identifying opportunities, the value proposition, pricing, and timing 
• Session 2: covers concept of markets, size, growth and eco systems,. In this session, we will cover customers, channels, supply chain, as well as market sizing, competition and the role of partnerships and start up revenue and business models.  The financial aspects of product and business are also discussed
• Session 3, covers role of IP, and its protection in commercialization.  The subjects covered include: various types of IP, generation, and protection, A patent attorney will join us for this session
• Session 4: Is focused on a variety of commercialization strategies and synthesizing a commercialization strategy for a new technology based  and testing various assumptions and scenarios,

 All sessions will use real examples from real world products.  We may have other mystery guests.   Throughout the course we will discuss building of a financial model to determine the viability and test a variety of scenarios. Students are encouraged to bring their own projects to work on.

Sponsor(s): Mechanical Engineering
Contact: Afarin Bellisario, 617-258-8329, aobell@mit.edu

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Sessions 1-4

	Jan/08	Thu	10:00AM-12:00PM	1-150
	Jan/15	Thu	10:00AM-12:00PM	1-150
	Jan/22	Thu	10:00AM-12:00PM	1-150
	Jan/29	Thu	10:00AM-12:00PM	1-150

Afarin Bellisario - Technology Licensing Officer

Christopher Noble

Jan/15

Thu

12:30PM-02:00PM

3-133

Enrollment: Unlimited: No advance sign-up

You've invented something really cool. Can you get a patent?  Can you create a company around it?

Come and hear Christopher Noble, MIT Technology Licensing Officer.  Learn how and when to file a patent (and if you need to); how your startup can spin the invention out from MIT and get that coveted “exclusive license”; how MIT’s Technology Licensing Office can help you; and what investors are looking for when they ask you:  “What about your IP?”

To register please email: kmkhalil@mit.edu

Sponsor(s): Technology Licensing Office
Contact: Katrina Khalil-Iannetti, NE18-501, 617 253-6966, KMKHALIL@MIT.EDU

John Akula, Lou Rodrigues

Jan/14

Wed

01:00PM-04:00PM

E51-335

Enrollment: Limited: First come, first served (no advance sign-up)

Faculty:  John Akula, Senior Lecturer in Law, Sloan School; and Lou Rodriques, Partner, Morgan Lewis

This course will cover critical issues that you will face when entering the job market, especially in a start-up or high tech context.  We will discuss:

• Can you work for free or just for equity?
• Can you/should you be an independent contractor?
• Are noncompetes and nondisclosure agreements enforceable and what should you look for in them?
• What are your obligations to former employers?
• What should you expect in the recruiting and interview process?  In your offer letter?
• What immigration requirements must you satisfy before you can start work?
• Do you have privacy rights at work?  What are they?
• What are your obligations as an employee, in theory and in practice?
• Can you be personally liable for things you do at work?
• What rights does the company have to fire you?
• What are you obligations if you decide to quit?
• What happens if your company goes bust?

Background documents will be provided in the workshop.

Sponsor(s): Sloan School of Management
Contact: John Akula, jakula@mit.edu

Bruno Faviero, Blake Elias, Ali Finkelstein

	Jan/14	Wed	05:00PM-08:00PM	1-132
	Jan/18	Sun	04:00PM-07:00PM	1-132
	Jan/21	Wed	06:00PM-09:00PM	1-132
	Jan/25	Sun	04:00PM-07:00PM	1-132
	Jan/28	Wed	06:00PM-09:00PM	1-132
	Feb/01	Sun	06:00PM-07:00PM	1-132

Enrollment: Unlimited: No advance sign-up
Attendance: Participants welcome at individual sessions

GSD is a group of students that get together to work on side-projects, learn new skills (particularly in computer science), and interact and share ideas with other similarly-minded students. Think of it as a co-working space.

Come join us on Wednesdays 5-8 and Sundays 4-7 in 2-103! There will also be food.

Contact: Bruno Brasil Faviero, BFAVIERO@MIT.EDU

David Shrier, Managing Director, MIT Connection Science

Enrollment: Limited: Advance sign-up required
Sign-up by 01/21
Limited to 14 participants
Attendance: Participants must attend all sessions
Prereq: none

Do you want to be able to raise money faster?  Do you want to enlist people to your team or try your product?

Great ideas are necessary but not sufficient for successful new ventures.  You also need to be able to inspire people to action.  Failed, inauthentic attempts to do this get labeled "spin" or "sales".  When done well and authentically, it's "strategic narrative" that transforms idea to action.

Inspiring change: strategic narrative for startup success will provide a hands-on lab for students to craft stories, obtain feedback, and improve them.  

• Students will hone their innovation storytelling skills and ability to develop an authentic narrative.  
• Different models of narrative and presentation will be explored via participatory example.  
• By the end of this intensive program, the core storyline for a business idea will be refined, including a crisp, vivid elevator pitch. 
• Enrollment will be strictly limited.  Motivated students are encouraged to apply. 

 

What is "strategic narrative"?

It's "strategic" because it articulates a vision.  It's "narrative" because it takes someone on a journey, with you, that involves change of some kind (we solve a problem, we take over a market, we invent the future). 

Why should I care? 

The most successful entrepreneurs in the world - Steve Jobs, Bill Gates, Thomas Edison, Mark Zuckerberg - all told compelling stories that inspired people to change.

Ready to gain inspiration skills to make your idea a winner?  Then sign up!

Contact: David Shrier, E15-385, 617 715-5206, SHRIER@MIT.EDU

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Part I: introduction

Jan/29

Thu

09:00AM-05:00PM

E15-383, bring your laptop

Part I: introduction will help students create compelling stories that cause people to take action - invest in their startup, join their team, try their product.  Examples will be explored of successful narratives in a multi-media format.  Hands-on exercises will be conducted to apply learning directly to action.

David Shrier - Managing Director, MIT Connection Science

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Part II: advanced module

Jan/30

Fri

09:00AM-05:00PM

E15-383, bring your laptop

prerequisite: Part I (introduction)

Part II will step the game up: advanced narrative techniques that surprise and delight will be revealed and explored.  How do you stand out when everyone else is also telling great stories?  Students must have participated in part I to gain the benefit of this second module.

David Shrier - Managing Director, MIT Connection Science

Carlos de la Torre, Research Fellow, DUSP

Jan/30

Fri

12:30PM-02:00PM

E17-128

Enrollment: Limited: First come, first served (no advance sign-up)
Prereq: None

This session will have two parts. In the first one, we provide a framework for evaluating investment projects from alternative points of view (sponsor, society, stakeholders, the less well-off) and technical lense (financial, economic, distributive, fiscal, risk). In the second part of the session, we use this framework for assessing how effective are investment incentives in guiding private firm project choice, maintaining fiscal space and aligning private return objectives to social ones.

 This event is sponsored by MIT's e4Dev, http://e4dev.tumblr.com

 

 

 

 

Contact: Carlos De La Torre Salcedo, 9-9435, 617 253-4510, CDLT@MIT.EDU

Michellana Jester, Director, Action Learning

Jan/21

Wed

08:30AM-04:00PM

E62-221

Enrollment: Limited: Advance sign-up required
Sign-up by 01/16
Limited to 25 participants
Prereq: None

Stories fuel our imagination and shape the way we organize information, remember information, interpret the events of our lives, communicate our thoughts, and connect through and with our feelings.

In this workshop, participants will analyze and model what makes a good story and apply the principles and techniques developed in the workshop to share their own stories. Video recording will be used to allow participants to note their strengths and areas for further development, as well as track their progress.

As a result of this workshop, participants will know how to better speak and listen in ways that demonstrate authenticity, build trust, and foster collaboration in their professional and personal lives. Participants will share experiences to enhance their understanding and respect for one another. The workshop will be held Wednesday, January 21 through Thursday, January 22, 9:00- 4:00pm. 

Sponsor(s): Sloan School of Management
Contact: Michellana Jester, E40-196L, 617 324-1359, MJESTER@MIT.EDU

Kent Summers, MIT VMS Volunteer Mentor, Jim Noschese, MIT VMS Volunteer Mentor

Jan/23

Fri

01:00PM-05:00PM

MIT Classroom 3-270

Enrollment: Limited: Advance sign-up required
Sign-up by 01/20
Limited to 100 participants
Prereq: none

The lifeblood of any new business venture is revenue – the result of successfully selling an innovative new product or service. One of the biggest challenges facing any start-up is landing the first paying customers, and a tremendous amount of thought and energy goes into this all-important mission. Technical MIT entrepreneurs often hack into the sales black box with much trial-and-error, or spend precious time and resources on a "sales professional" with marginal results. During this session, sales experts will cover basic sales concepts, mechanics, vocabulary, and sales Do's and Don'ts at the block-and-tackle "how-to get a sale" level. Our goals are to help entrepreneurs with a technical background increase the likelihood and pace of early customer acquisition, decrease time-to-revenue, and provide a solid foundation from which founders can establish and grow a new business. The Sales Boot Camp is targeted at researchers and engineers who are the founders of early stage ventures and intended to equip you to be both sales conversant and knowledgeable, so you can make better decisions and incorporate sales-thinking into your day-to-day operations and organizational culture.

Sponsor(s): MIT Venture Mentoring Service
Contact: Roberta McCarthy, W31-305, x8-0720, vms@mit.edu

Mark Porter '05, Certified Financial Planner, Andrew Percey '95, MNG '96, Founder, Prometheus Internet Marketing

Jan/15

Thu

06:30PM-07:30PM

32-144

Enrollment: Unlimited: Advance sign-up required

Starting and growing your own business can be tremendously rewarding. But it involves much more than just offering a product or service. How do you manage your personal finances if you haven’t received significant funding? What do you need to know about employees and taxes? How do you create an online presence that will drive revenue and growth? Come learn the essentials regarding:

• Taking advantage of changing tax brackets during start-up
• Efficient use of your personal funds
• Managing payroll and taxes
• Determining your best online marketing strategy
• Building the optimal website for your business
• Attracting your target customers to your website 
           
The first half of this seminar will focus on small business finances and is taught by Mark Porter '05, certified financial planner. The second half will focus on promoting your business online and is taught by Andrew Percey '95, MNG '96 founder of Prometheus Internet Marketing and advisor to the MIT Venture Mentoring Service (VMS).  The seminar will last 60 minutes with Mark and Andrew available afterwards for additional questions.

Register today!

Sponsor(s): Alumni Association
Contact: Elena Byrne, W98-206C, 617 252-1143, EBYRNE@MIT.EDU

Mark Porter '05, Certified Financial Planner, Andrew Percey '95, MNG '96, Founder, Prometheus Internet Marketing

Jan/07

Wed

12:00PM-01:00PM

32-124

Enrollment: Limited: Advance sign-up required

Starting and growing your own business can be tremendously rewarding. But it involves much more than just offering a product or service. How do you manage your personal finances if you haven’t received significant funding? What do you need to know about employees and taxes? How do you create an online presence that will drive revenue and growth? Come learn the essentials regarding:

• Taking advantage of changing tax brackets during start-up
• Efficient use of your personal funds
• Managing payroll and taxes
• Determining your best online marketing strategy
• Building the optimal website for your business
• Attracting your target customers to your website 
           
The first half of this seminar will focus on small business finances and is taught by Mark Porter '05, certified financial planner. The second half will focus on promoting your business online and is taught by Andrew Percey '95, MNG '96 founder of Prometheus Internet Marketing and advisor to the MIT Venture Mentoring Service (VMS).  The seminar will last 60 minutes with Mark and Andrew available afterwards for additional questions.

Register today!

Sponsor(s): Alumni Association
Contact: Elena Byrne, W98-206C, 617 252-1143, EBYRNE@MIT.EDU

Kyle Judah, Entrepreneur in Residence

Enrollment: By Application Only
Sign-up by 12/01
Attendance: Participants must attend all sessions

StartIAP is an IAP-long accelerator (Jan 5-30). Teams will have the opportunity to participate in hands-on workshops on topics such as customer development, legal responsibilities, and fundraising taught by industry experts like Bill Aulet alongside other Martin Trust Center for Entrepreneurship Entrepreneurs-in-Residence. Teams will also have dedicated space in the Trust Center and will be given access to labs around campus to further develop their products and companies. During StartIAP, teams will have every chance to go all the way from concept to company. Apply Here by Dec 1st.

For more information visit: http://startiap.mit.edu/

Sponsor(s): Martin Trust Center for MIT Entrepreneurship
Contact: Kyle Judah, E40-160, 617-253-3453, kjudah@mit.edu

Kyle Judah, Bill Aulet, Seve Esparrago

Enrollment: Limited: Advance sign-up required
Limited to 20 participants
Attendance: Participants must attend all sessions

During this IAP-long accelerator, teams will have the opportunity to
participate in hands-on workshops on topics such as customer development,
legal responsibilities, and fundraising taught by industry experts like
Bill Aulet alongside other Martin Trust Center for Entrepreneurship
Entrepreneurs-in-Residence. Teams will also have dedicated space in the
Trust Center and will be given access to labs around campus to further
develop their products and companies. During StartIAP, teams will have
every chance to validate their idea and begin to acquire customers.

Apply Today!  

(link: https://docs.google.com/forms/d/1-pq2mkgdML4bw1lV-AeHCl9X9cHRZD8H3c4ibHDu8uQ/viewform)

http://startiap.mit.edu

 

Sponsor(s): Electrical Engineering and Computer Science
Contact: Kyle Judah, kjudah@mit.edu

Joseph Weber, Howard Mandelcorn

	Jan/26	Mon	01:00PM-04:00PM	E25-111
	Jan/27	Tue	01:00PM-04:00PM	E25-111

Enrollment: Unlimited: Advance sign-up required
Attendance:

This course intends to expose students to a broad range of tax issues students will encounter shortly after graduation as an entrepreneur or an employee. For a new employee, taxes are an important consideration in decisions regarding deductions and retirement savings (through employee and employer contributions such as 401k's IRAs, etc). Taxes also feature prominently in decisions with respect to stock option-based compensation. Also, tax related issues for U.S. taxpayers working overseas will be addressed. For the entrepreneur, taxes also influence a new business venture's choice of entity: Corporation, LLC, Partnership, Sole Proprietorship. Instructor: Howard Mandelcorn is a partner at the Hutchings Barsamian Mandelcorn LLP law firm in Wellesley, Massachusetts.

Sponsor(s): Sloan School of Management
Contact: Joseph Weber, E62-664, (617) 253-4310, jpweber@mit.edu

Matt Beane, Sloan School of Management

Jan/29

Thu

09:30AM-05:30PM

TBD

Enrollment: Sign up at http://goo.gl/ruaWlP
Sign-up by 01/23
Limited to 105 participants

Hype and hopes are high for robotics in business. This intensive workshop is devoted to helping us separate the two. We will generate answers through our own research, and we will be joined by a panel of outside experts - from industry, robotics firms, academia and beyond. This field is changing rapidly, so our main goal will be to generate new knowledge that these experts should find interesting. The basic design of the workshop will include a brief orienting lecture at the beginning of the day. You will be responsible for some advance reading so we can move quickly. The panel will also occur in the morning, and the afternoon will be an "unconference" where you will collectively determine your research focus and plans. A research report will be due soon after, and will be included in a shared set of research findings, available to all participants. Express your interest in participating using the link below.

Sponsor(s): Electrical Engineering and Computer Science
Contact: Matt Beane, mbeane@mit.edu

Leon Sandler, Executive Director

Jan/15

Thu

12:00PM-02:00PM

3-370

Enrollment: Limited: Advance sign-up required
Sign-up by 01/13
Limited to 55 participants

What legal steps do you need to take as you spin your technology out of MIT?  How do you divide the equity between founders?  When should you incorporate and in what form?  What contracts do you need to have in place?  How do you ensure the right legal protection as you proceed? What minefields should you avoid? 

Come and discuss these topics with a panel of legal experts and MIT entrepreneurs who have spun-out their Deshpande Center projects into companies. Lunch will be served.

To sign up, please email deshpande_rsvp@mit.edu. Space is limited to the first 55 registrants.

 

Sponsor(s): Deshpande Center for Technological Innovation
Contact: Michelle Grdina, 1-229, 617 324-2764, MGRDINA@MIT.EDU

Andrew Percey '95, MNG '96, Founder, Prometheus Internet Marketing

Jan/13

Tue

06:30PM-07:30PM

32-124

Enrollment: Unlimited: Advance sign-up required

"Build it and they will come" is the deadly assumption of many startups. It’s one of the biggest reasons that 80% fail before their second birthday. According to The New York Times, we get exposed to around 5,000 sales and marketing messages every day. We live in a very noisy world full of established businesses and hungry startups all fighting for the same precious customer eyeballs. This is why your business needs to STAND OUT if you want it to survive and thrive. In this highly-focused, information-rich marketing seminar for tech startups you will learn how to:

- Increase your probability of success by choosing the right markets
- Fully engage prospects by understanding the heartbeat of your audience
- See what's working for your competitors with a deep (yet ethical) spying mission
- Differentiate your business by uniquely positioning your products and services
- Create an effective business presence both online and offline
- Produce a website designed to convert prospects into customers
- Generate the right prospect traffic at the right pace
- Quickly engender the critical trust required in order to make sales

The seminar will be presented by Kenny Goodman, tech startup founder and business coach, and Andrew Percey, MIT ’95, MNG ’96, founder of Prometheus Internet Marketing and advisor to the MIT Venture Mentoring Service (VMS).

Register today!

*This is seminar is being offered twice to accommodate students' busy schedules.

Contact: Elena Byrne, W98-206C, 617 252-1143, EBYRNE@MIT.EDU

Andrew Percey '95, MNG '96, Founder, Prometheus Internet Marketing

Jan/14

Wed

06:30PM-07:30PM

32-155

Enrollment: Unlimited: Advance sign-up required

"Build it and they will come" is the deadly assumption of many startups. It’s one of the biggest reasons that 80% fail before their second birthday. According to The New York Times, we get exposed to around 5,000 sales and marketing messages every day. We live in a very noisy world full of established businesses and hungry startups all fighting for the same precious customer eyeballs. This is why your business needs to STAND OUT if you want it to survive and thrive. In this highly-focused, information-rich marketing seminar for tech startups you will learn how to:

- Increase your probability of success by choosing the right markets
- Fully engage prospects by understanding the heartbeat of your audience
- See what's working for your competitors with a deep (yet ethical) spying mission
- Differentiate your business by uniquely positioning your products and services
- Create an effective business presence both online and offline
- Produce a website designed to convert prospects into customers
- Generate the right prospect traffic at the right pace
- Quickly engender the critical trust required in order to make sales

The seminar will be presented by Kenny Goodman, tech startup founder and business coach, and Andrew Percey, MIT ’95, MNG ’96, founder of Prometheus Internet Marketing and advisor to the MIT Venture Mentoring Service (VMS).

Register today!

*This is seminar is being offered twice to accommodate students' busy schedules.

Sponsor(s): Alumni Association
Contact: Elena Byrne, W98-206C, 617 252-1143, EBYRNE@MIT.EDU

John Chisholm

Jan/27

Tue

05:30PM-07:00PM

4-370

Enrollment: Limited: Advance sign-up required
Sign-up by 01/27
Limited to 159 participants

You want to start your own business, but where do you start?  What can you do that hasn't already been done?  How can you build the self-confidence to take the plunge?  Do you need a co-founder?  When is the right time to raise money?  How can you scale your business?  Is starting a for-profit business the most ethical thing you can do?  
 This fast-paced, one-hour workshop will answer these questions and more.  You'll learn how to: 

- See dozens of customer needs in areas you are passionate about

- Recognize your many advantages for starting your business

- Assess the fits between each need and your advantages

- Overcome doubts and insecurities that hold you back.

This workshop will help you spend the rest of your life doing what you love, creating security for yourself, and making the world a better place. 

"Before [John's workshop], startups always seemed so distant. Now I realize I have all the resources I need."  - Ben, MIT class of '14

John Chisholm '75, CEO - John Chisholm Ventures (www.johnchisholmventures.com) has started two software companies in the last two decades.  Decisive Technology (now part of Google) was the first company to automate surveys online; CustomerSat (now part of Confirmit) was a leader in enterprise feedback management.  He is President Select of the MIT Worldwide Alumni Association, serves on the MIT Corporation Development Committee, and chaired the MIT Club of Northern California.

To register: http://upop.mit.edu/events/view/?id=720

Sponsor(s): Undergraduate Practice Opportunities Program -UPOP, Alumni Association
Contact: Kate Moynihan, 1-123-B, 617 253-0041, KATEJM@MIT.EDU