MIT: Independent Activities Period: IAP

IAP 2015 Activities by Sponsor - Elena J. Byrne

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Create Yourself. Or Somebody else will...

Sahar Hakim-Hasemi '13

Add to Calendar Feb/01 Sun 10:00AM-01:00PM 32-144

Enrollment: Unlimited: Advance sign-up required

Creating yourself is about publicly declaring and exercising your values and inner art so that others may see the patterns you’re creating and contribute their energies to this pattern, because they believe in you. 

Through case studies we will exemplify people and companies that are creating themselves and are in effect creating us all.

This workshop will be lead by Ehsan Afkhami and Sahar Hakim-Hasemi '13.

Register for this free event today!

Contact: Elena Byrne, W98-206C, 617 252-1143, EBYRNE@MIT.EDU

The Startup Code: Secrets To Successfully Marketing Your Tech Startup In A Noisy World

Andrew Percey '95, MNG '96, Founder, Prometheus Internet Marketing

Add to Calendar Jan/13 Tue 06:30PM-07:30PM 32-124

Enrollment: Unlimited: Advance sign-up required

"Build it and they will come" is the deadly assumption of many startups. It’s one of the biggest reasons that 80% fail before their second birthday. According to The New York Times, we get exposed to around 5,000 sales and marketing messages every day. We live in a very noisy world full of established businesses and hungry startups all fighting for the same precious customer eyeballs. This is why your business needs to STAND OUT if you want it to survive and thrive. In this highly-focused, information-rich marketing seminar for tech startups you will learn how to:

- Increase your probability of success by choosing the right markets
- Fully engage prospects by understanding the heartbeat of your audience
- See what's working for your competitors with a deep (yet ethical) spying mission
- Differentiate your business by uniquely positioning your products and services
- Create an effective business presence both online and offline
- Produce a website designed to convert prospects into customers
- Generate the right prospect traffic at the right pace
- Quickly engender the critical trust required in order to make sales

The seminar will be presented by Kenny Goodman, tech startup founder and business coach, and Andrew Percey, MIT ’95, MNG ’96, founder of Prometheus Internet Marketing and advisor to the MIT Venture Mentoring Service (VMS).

Register today!

*This is seminar is being offered twice to accommodate students' busy schedules.

Contact: Elena Byrne, W98-206C, 617 252-1143, EBYRNE@MIT.EDU