Kent Summers, MIT VMS Volunteer Mentor
| Jan/15 | Fri | 01:00PM-05:00PM | 3-270 |
Enrollment: Limited: Advance sign-up required
Sign-up by 01/13
Limited to 100 participants
Prereq: none
The lifeblood of any new business venture is revenue—the result of successfully selling an innovative new offering—usually into a busy marketplace with lots of alternatives. One of the biggest challenges facing any start-up is landing the first few paying customers, and a tremendous amount of thought and energy goes into this all-important mission. Entrepreneurs often fail in their initial sales attempts, missing critical customer opportunities and exhausting precious start-up time and capital. Sales for Start-ups is an intensive workshop designed to provide entrepreneurs with the basic practical tools for sales success — how to target and acquire customers and generate revenue, not theory. In two 2-hour sessions, we will cover basic sales concepts, mechanics, vocabulary and sales do's and don'ts at the block-and-tackle "how-to get a sale" level. The first session focuses on basic sales concepts and the tools and mechanics required for sales focus and efficiency. The second session covers more subtle aspects of successful seller-buyer behaviors (the art of sales), with an emphasis on how to overcome buyer objections, establish ROI, negotiate/close a deal.
Sales for Start-ups is targeted at founders, key personnel & aspiring entrepreneurs and is intended to equip you to be both sales conversant and knowledgeable, so you can make better decisions and incorporate sales-thinking into your day-to-day operations.
Register at: http://goo.gl/forms/qcA0BWN531
Sponsor(s): MIT Venture Mentoring Service
Contact: Roberta McCarthy, W31-306, 617 324-7800, RMCCAR@MIT.EDU