MIT: Independent Activities Period: IAP

IAP 2016



Designing Addiction

Satayan Mahajan '96

Jan/28 Thu 04:00PM-06:00PM 10-250

Enrollment: Unlimited: Advance sign-up required

Have you ever wondered why some products succeed and others fail? How is Facebook able to get their average user to check their accounts 12 times a day? Why have Apple’s products been so wildly successful?
 
You may not realize it, but we’re all addicted. Many of the greatest product innovators have a deep intuition allowing them to build exactly what people want. Unfortunately, for the rest of us, it's often hit or miss. In this course, we’ll discuss a new framework and principles in product design and innovation focused on how to engage consumers and build truly addictive products.
 
We’ll use examples from real world products, but more importantly we encourage you to bring your own projects and ideas to work on.

Satayan Mahajan '96 is an American entrepreneur and inventor focusing on consumer centered products in the fields of video games, healthcare, and sports.

Register for this free event today!

Sponsor(s): Alumni Association
Contact: Elena Byrne, W98-206C, 617 252-1143, EBYRNE@MIT.EDU