MIT: Independent Activities Period: IAP

IAP 2017



EXO Day at the Media Lab

Celine Semaan Vernon, Media Lab Director's Fellow, Designer, Activist, Chris Bevans, MEdia Lab's Director Fellow, Fashion Designer

Enrollment: Limited: Advance sign-up required
Sign-up by 01/10
Limited to 20 participants
Attendance: Participants must attend all sessions
Prereq: Prepare your pitch! (read more about this on schedule)

EXO Day is our version of Shark Tank where scientists, artists, engineers and researchers come together to bring their inventions to life. The concept is simple: take a group of students who are normally deeply engrossed in their particular academic inquiry, and ask them to focus on the external productization of their research: brand development, generating revenue for their idea, how to market and sell their product or marketing ideas targeting a real audience within their given industry. The think tank day will allow the participants to focus their undivided attention to their innovative ideas and get the support and structure necessary to push innovation into market.

Individual workshops will be organized with the various guests brought to the Lab. The workshops will focus on two things mainly: Business and Design. The experts joining are either designers who have created products and brands or experts in branding and business who have not only experience to share but also best practices, guidance and both design and business directions on how to tackle their respective markets, etc.

Hosted by Director's Fellows:
Céline Semaan Vernon, Designer and Activist
Chris Bevans, Fashion Designer

Special guests: Ana Andjelic (Havas Lux Hub), Piera Gelardi (@refinery29), Mouna Andraos (Daily tous les jours), Sam Radocchia (Chronicled), Noah Callahan-Bever (Complex.com), and Kiel Berry (SVP, Viacom)

Contact: Claudia Robaina, E14-245, 917-573-8682, robaina@media.mit.edu


DAY 1: Meet & Greet & Pecha Kucha

Jan/12 Thu 05:00PM-07:00PM Media Lab E14-244, Bring your Pitch

In a Pecha Kucha style Elevator-Pitch talk, the students will prepare 20 slides (20 sec/slide) telling the experts and their peers:
1) This is what I am working on
2) This is the problem that I am facing
3) Here is what my goals are

Celine Semaan Vernon - Media Lab Director's Fellow, Designer, Activist, Chris Bevans - MEdia Lab's Director Fellow, Fashion Designer


Day 2: Workshop

Jan/13 Fri 09:30AM-06:00PM Media Lab E14-244, Bring your Pitch

Open workshops
9:30 AM: Opening Talk
10:00 AM - 4:00 PM Workshops & Iterations
4:00 PM: Closing Talks, Show & Tell: Students expose to us their quick recap of the day. In 6 minutes, students answer:
1) What I have learned
2) How has this helped me
3) Do I have a business model?

5 PM: Celebration!

Celine Semaan Vernon - Media Lab Director's Fellow, Designer, Activist, Chris Bevans - MEdia Lab's Director Fellow, Fashion Designer