MIT: Independent Activities Period: IAP

IAP 2019 Activities by Category - Management and Entrepreneurship

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3D Printing Design for Entrepreneurship

Mac Cameron

Enrollment: Limited: Advance sign-up required
Sign-up by 01/22
Limited to 12 participants
Attendance: Participants must attend all sessions
Prereq: None

This class provides an overview of 3D printing technology then does a deep dive into Computer Aided Design (CAD) software. Participants will learn about the full process of solving a problem in their lives then taking that idea into CAD software, then 3D printed part. Each student will design over 3 parts, in increasing complexity, using CAD software and 3D print at least one of them. Students will be encouraged to take their 3D printed part to potential customers, getting design feedback and, hopefully, customers.  

 

Additionally, Stratasys is sponsoring materials for the course. Students will be able to print their parts at no cost. 

Sponsor(s): Sloan School of Management
Contact: Erin Martin, E40-160, 617 253-8653, E_MARTIN@MIT.EDU


Session 1: 3D Printing Your First Part

Add to Calendar Jan/25 Fri 02:00PM-05:00PM E40-163, LAPTOP REQUIRED; Recommended: external mouse

Students of all computer aided design levels will be introduced to OnShape, a computer aided design software, to design their first part to be 3D printed that evening. The 3D printer used will be the Fortus 380mc.

Mac Cameron


Session 2: Practicing CAD Skills

Add to Calendar Jan/28 Mon 02:00PM-05:00PM E40-163, LAPTOP REQUIRED; Recommended: external mouse

Students will be led through a number of CAD design activities and be introduced to their next 3D printing project based on a real world problem. Students second 3D print will be started and complete by Wednesday, 1/30.

Mac Cameron


Session 3: Entrepreneurial Opportunities

Add to Calendar Jan/30 Wed 02:00PM-05:00PM E40-163, LAPTOP REQUIRED; Recommended: external mouse

In the final class, students will be working through more CAD design activities, improving their designs, and exploring avenues to bring their parts to market.

Mac Cameron


Basics of Copyrights, Data, and Software Intellectual Property

Daniel Dardani, MIT Technology Licensing Officer

Add to Calendar Jan/25 Fri 10:00AM-11:30AM E25-111

Enrollment: Limited: Advance sign-up required
Sign-up by 01/24
Limited to 150 participants

It has been said that content is king.  

Copyrighted works—media, software, or art—comprise a major portion of the world’s creative, intellectual, and economic output. As such, copyright issues affect musicians, artists, authors, and software programmers alike.  

This popular talk offers a fun and interesting look at the protection of your creative works of authorship.

Join Daniel Dardani, Technology Licensing Officer and intellectual property expert, for an overview of copyright law and consider its history, practice, and relevance to your world and to the MIT community. 

We will discuss the nature of originality, fair use, open source, how copyrights can be licensed in the digital age, and more.

All are welcome. No prior knowledge about intellectual property or the law is required.

This session is part of the "Intellectual Property Speaker Series" co-sponsored by the Technology Licensing Office and MIT Libraries. Lunch will be provided to attendees of the Intellectual Property Speaker Series events. Please register for the seminar and lunch here: https://www.eventbrite.com/e/basics-of-copyrights-data-and-software-intellectual-property-iap-2019-tickets-53671824873?aff=1251901

The lunch for this session is sponsored by the MIT EECS department.

FREE SWAG!

We will also be giving away some branded MIT Libraries and Technology Licensing Office swag to participants who attend any 6 sessions from this series, so please check out our other sessions! http://mit_tlo.eventbrite.com

Sponsor(s): Technology Licensing Office, Libraries, Electrical Engineering and Computer Science
Contact: Karen Baird, NE18-501, 617 324-2386, KSHANER@MIT.EDU


Business data: Finding & mapping company information

Jennie Murack, Nick Albaugh

Add to Calendar Jan/28 Mon 11:00AM-12:00PM 14N-132

Enrollment: Limited: Advance sign-up required
Limited to 30 participants

Did you ever wonder where grocery stores are located in a city? Or perhaps biotech firms? We will learn how to query several business directories to create a list of businesses and then learn how to find detailed information for specific companies.

Bring your laptop or use a computer in the lab.

Register here: https://libcal.mit.edu/event/4848510

Sponsor(s): Libraries
Contact: Jennie Murack, 7-238, 617 258-6680, MURACK@MIT.EDU


COI @ MIT: The People, Policy and Process Behind Financial Conflicts of Interest at MIT

Rupinder Grewal, Conflict of Interest Officer, Nicole Levidow, Compliance Administrator, Dave McCarthy, Technology Licensing Officer

Add to Calendar Jan/18 Fri 10:00AM-11:30AM E25-111

Enrollment: Limited: Advance sign-up required
Sign-up by 01/17
Limited to 150 participants

MIT’s sponsored research exceeds $600M annually, funded by federal agencies, private foundations, and industry. MIT also has a global reputation for its startup, innovation, and entrepreneurial culture with 25+ startups launched annually in collaboration with the MIT Technology Licensing Office (TLO).

Rupinder Grewal and Nicole Levidow (COI office) along with Dave McCarthy (MIT TLO) will provide insight into topics including history and evolution of the financial conflict of interest in research regulations, who they impact, what information is collected, and how it is managed.

Other questions will be discussed to include:

This session is part of the "Intellectual Property Speaker Series" co-sponsored with the Technology Licensing Office. Lunch will be provided to attendees of the Intellectual Property Speaker Series events. Please register  for the seminar and lunch here: https://www.eventbrite.com/e/coi-mit-the-people-policy-and-process-iap-2019-ip-speaker-series-tickets-53624021893?aff=1181901

FREE SWAG!

We will also be giving away some branded MIT Libraries and Technology Licensing Office swag to participants who attend any 6 sessions from this series, so please check out our other sessions! http://mit_tlo.eventbrite.com

Sponsor(s): Technology Licensing Office, Libraries
Contact: Karen Baird, NE18-501, 617 324-2386, KSHANER@MIT.EDU


Commercialization of University Technology: Innovation, Tech Transfer, and Licensing

Deirdre Zammit, Technology Licensing Officer, Lauren Foster, Associate Director

Add to Calendar Jan/23 Wed 10:00AM-11:30AM E25-111

Enrollment: Limited: Advance sign-up required
Sign-up by 01/22
Limited to 150 participants

Have you ever wondered how technology that’s developed in universities and other academic institutions gets translated into a product to benefit the public? This process is known as technology transfer. University tech transfer professionals evaluate new inventions, protect intellectual property through a patenting process, and license the technology to third parties, such as start-up companies or corporations, for further investment in development and commercialization.

At MIT, the Technology Licensing Office (TLO) supports MIT inventors in this process and plays a vital role in the entrepreneurial ecosystem. 

Technology Licensing Officers Lauren Foster and Deirdre Zammit, who engage with the MIT community in these tech transfer efforts, will share the strategic approach MIT takes to move innovations from the research bench to the marketplace.

This session is part of the "Intellectual Property Speaker Series" co-sponsored by the Technology Licensing Office and MIT Libraries. Lunch will be provided to attendees of the Intellectual Property Speaker Series events. 

Please register  for the seminar and lunch here: https://www.eventbrite.com/e/commercialization-of-mit-technology-innovation-tech-transfer-licensing-tickets-53673283235?aff=1231901

FREE SWAG!

We will also be giving away some branded MIT Libraries and Technology Licensing Office swag to participants who attend any 6 sessions from this series, so please check out our other sessions! http://mit_tlo.eventbrite.com

 

Sponsor(s): Technology Licensing Office, Libraries
Contact: Karen Baird, NE18-501, 617 324-2386, KSHANER@MIT.EDU


Computational Law Workshop

Dazza Greenwood, JD, Visiting Scientist, MIT Media Lab

Enrollment: Permission of instructor required
Sign-up by 12/28
Limited to 30 participants
Attendance: Participants must attend all sessions
Prereq: N/A

This workshop course provides a conceptual overview and hands-on projects for understanding and solving legal use cases with data analytics, blockchain or other cryptosystems and a special module on rapid design solutions to key challenges for challenges posed by the Open Music Initiative. The course includes seminar-style lecture/discussion sessions and hands-on, experiential learning through team projects. The course covers:

Digital Assets, including 1) Ownership rights, valuation and provenance of digital property; and 2) Storage and exchange of digital property with electronic contracts, automated transactions and autonomous agents

Digital Identity, including 1) Technology and architecture for autonomy and control of self-sourced digital identity and personal data; and 2) Using individual identity for valid, verifiable login to apps or services and for providing a legal acknowledgment, assent or authorization.

Digital Contracts, including 1) Integrating ordinary digital contracts and blockchain "smart contracts" in automated transactions by individuals or businesses; and 2) Standard open-web stack design patterns for executing multiple digital signatures and electronic notarization on digital legal contracts.

The course includes tutorials and tools for prototyping with blockchain based smart contracts and computational modeling.  The course also includes a special module on Open Music use cases and student projects.

For more info, see: law.MIT.edu/learning

Sponsor(s): Media Arts and Sciences
Contact: Dazza Greenwood, E15-449, 617.500.3644, DAZZA@MEDIA.MIT.EDU


Intro to Computational Law

Add to Calendar Jan/15 Tue 11:00AM-04:00PM Media Lab E14-341, Bring your laptop!

This course provides a conceptual overview and hands-on projects for understanding and solving legal use cases with data analytics, transaction automation and blockchain smart contracts with Dazza Greenwood, VisitingScientist at MIT Media Lab/law.MIT.edu

Dazza Greenwood, JD - Visiting Scientist, MIT Media Lab


Computational Law and Open Music

Add to Calendar Jan/16 Wed 11:00AM-04:00PM Media Lab E15-359, Bring you laptop!

This course provides a conceptual overview and hands-on projects for understanding and solving legal use cases with data analytics, transaction automation and blockchain smart contracts with Dazza Greenwood, VisitingScientist at MIT Media Lab/law.MIT.edu, including a special module on Open Music use cases and student projects with George Howard,Berklee College of Music Professor/Lead Researcher, Open Music Initiative.

Dazza Greenwood, JD - Visiting Scientist, MIT Media Lab, George Howard - Associate Profess, Music Business/Management


Computational Law Scenarios & Use Cases

Add to Calendar Jan/17 Thu 11:00AM-04:00PM Media Lab E15-341, Bring your laptop!

This course provides a conceptual overview and hands-on projects for understanding and solving legal use cases with data analytics, transaction automation and blockchain smart contracts with Dazza Greenwood, Visiting Scientist at MIT Media Lab/law.MIT.edu This session focuses on key scenarios spotlighting integration of business models, legal fact patterns and technical use cases.

Dazza Greenwood, JD - Visiting Scientist, MIT Media Lab


Creating a Successful Career--Strategies, Techniques, and the Big Mistakes You're Going to Make

Mark Herschberg 95, MNG 97, 05, Principal, White Knight Consulting

Add to Calendar Jan/30 Wed 07:00PM-08:30PM 32-155

Enrollment: Unlimited: No advance sign-up

Upon graduating from MIT you will begin a career. MIT has provided you with countless facts and formulas to help you with your job, but what have you learned to help you with your career? This talk gives you structure to think through your career and help you maximize both your income and happiness. It will teach you how to answer questions such as: How do you know which job is right? Where will you be in 20 years? What to ask for in job negotiations? The talk also covers the common job mistakes and how to avoid them.

MARK HERSCHBERG Educated at MIT (with degrees in physics, EE/CS, and a masters in cryptography) Mark has spent his career launching and fixing new ventures at startups, Fortune 100s, and academia. Mark has worked at and consulted to number startups typically taking on roles in general management, operations, and technology. He has been involved from inception and fundraising through growth and sale of the company. These startup companies have included a wireless application platform, online advertising, OLAP, and new language development. Mark was instrumental in launching ServiceLive.com Sears online home services labor market; he also helped fix NBCs online video marketplace (now Hulu.com). In academia, he spent a year at HBS working with two finance professors to create the upTick system now used to teach finance at many of the top business schools and at MIT helped launched UPOP at which he's taught the past 15 years.

Sponsor(s): Alumni Association, Electrical Engineering and Computer Science, Undergraduate Practice Opportunities Program -UPOP
Contact: Elena Byrne, W98-206C, 617 252-1143, EBYRNE@MIT.EDU


Cybersecurity Insight by Cybersecurity at MIT Sloan

Keri Pearlson, Executive Director of CAMS

Enrollment: Unlimited: No advance sign-up
Attendance: Participants welcome at individual sessions

The event will be organized by Cybersecurity at MIT Sloan (CAMS)

Your personal information is likely out there.  In 2018, malicious actors collected profile information from over 2 billion Facebook users.  Photographs, thumbprints, retina scans and other identifying details of more than a billion people, collected by Aadhaar was offered on the web.   Cybersecurity of physical systems, not just data and information, continued to become a big threat.  Ransomware, phishing, and other attacks continue to rise.  We often say “The bad guys are getting better faster than the good guys.”  Who is going to stop these attacks when the talent gap for professionals to help protect organizations is also rising?  There are more jobs than people to fill them. Not all cybersecurity jobs are technical jobs; many need people with an understanding of the business and organizational cybersecurity issues. Want to know more about cybersecurity?  Join us for our 2019 IAP activity in January.

Our IAP is the ideal opportunity to learn about cybersecurity technology and management.  Our IAP will be organized into 4 days of modules on some of the most current thinking about cybersecurity.  Our partner, Kaspersky, will lead some technical sessions, and the CAMS research team will lead other managerial sessions.  The sessions will be informal, fun, interactive, and thought-provoking. 

More information about this IAP can be found on the CAMS Events page and this form can be used to register.

Sponsor(s): Sloan School of Management
Contact: Kathryn Means, E62-571, (617) 324-4253, kmeans@mit.edu


January 22 AM

Add to Calendar Jan/22 Tue 10:00AM-01:00PM E51-335

Think Security: During the first session, researchers from Cybersecurity at MIT Sloan and scientists from Kaspersky Labs will share research from ICS CERT files and new ways of APT hunting. Right before lunch, the team will share their security maturity model for industrial internet security.

Keri Pearlson - Executive Director of CAMS


January 22 PM

Add to Calendar Jan/22 Tue 02:00PM-05:00PM E51-335, Bring your laptop

Capture the Flag: During this session, Kaspersky Labs ICS CERT Team will lead a Capture the Flag competition with prizes for the winning participants. We will walk through key tasks after the competition so everyone leaves with new knowledge about the web, reversing, forensics, and crypto. Knowledge of programming and computer science/engineering useful for this competition.

Keri Pearlson - Executive Director of CAMS


January 23 AM

Add to Calendar Jan/23 Wed 09:30AM-12:00PM E51-335

Inclusion Metrics for Managers: Engineering Accessible Leadership Pathways in Tech Contexts: Robyn Allen, MIT alum and Executive Director with Project Alloy, will lead a talk on discuss inclusion metricsand best practices, from a management perspective, related to retention and promotion of underrepresented engineering talent.

Keri Pearlson - Executive Director of CAMS


January 23 PM

Add to Calendar Jan/23 Wed 01:00PM-04:00PM E51-335

Cyber-Physical Systems: In this session, researchers from Cybersecurity at MIT Sloan will share latest thinking on vulnerabilities that can be exploited via cyberattacks and STAMP-Based systems that can capture and manage cybersafety analysis information in cyberphysical systems.

Keri Pearlson - Executive Director of CAMS


January 24 AM

Add to Calendar Jan/24 Thu 09:15AM-12:00PM E51-335

Securing IoT Devices: CAMS researchers have been working on new ways to secure end point devices connected to the internet (IoT) using blockchain and white lists. Participants will practice with hands-on activities.

Cyber attacks as a service: CAMS researchers will share the latest approaches to understanding the Dark Web.

Building a Culture of Cybersecurity: Banca Popolare di Sondrio case study.

Keri Pearlson - Executive Director of CAMS


January 24 PM

Add to Calendar Jan/24 Thu 01:00PM-05:00PM E51-335

How Do You Decide to Spend your Budget? In this session, participants will spend their budget on activities and products to secure their fictitious organization.

Defense in Depth. How might you build your cybersecurity architecture using layers of defense to protect your organization?

Measuring Cybersecurity: In this session, we will build a framework for measuring and communicating how secure an organization is.

Keri Pearlson - Executive Director of CAMS


January 25 AM

Add to Calendar Jan/25 Fri 09:00AM-12:00PM E51-335

Results of the Game from January 24 PM and Awarding of Prizes

Securing our WiFi networks. Participants will get a chance to understand how vulnerable todays Wi-Fi networks really are. They will also experience an ethical hacking exercisea practical evaluation of Wi-Fi network (in-)security using publicly available tools.

Keri Pearlson - Executive Director of CAMS


Deflategate, the Decline and Fall of Western Civilization, and You

Dr. John F. Carrier, MIT Sloan School, System Dynamics Group

Add to Calendar Jan/18 Fri 03:30PM-05:00PM 66 -112 (to Confirm)

Enrollment: Limited: Advance sign-up required
Limited to 16 participants
Prereq: miminal familiarity with the Ideal Gas Law

On January  18, 2019, we will be recognizing the fourth anniversary of the Deflategate controversy with a working group session.


We will be analyzing the Deflategate episode through the lens of a socio-technological industrial accident, using the STAMP methodology developed here at MIT:

http://hdl.handle.net/1721.1/92371

Dr. Carrier has several decades of experience studying industrian accidents through a control systems perspective (he led the first meeting between BP and Transocean following the Deepwater Horizon incident. He spent several hundred hours researching Deflategate, even assembling his own "Deflategate Investigation Kit".

 

The outcome of the session is to prepare and submit a presentation to be delivered at the 2019 STAMP Workshop to be held at MIT Mar 26-29, 2019.

http://psas.scripts.mit.edu/home/stamp-workshops/

 

You can find more information on Dr. Carrier's work on Deflategate here:

http://jfcarrie.mit.edu

 

For more information on STAMP/STPA, please refer to the following handbook:

http://psas.scripts.mit.edu/home/get_file.php?name=STPA_handbook.pdf

 

 

 

 

 

 

 

Sponsor(s): Chemical Engineering, Institute for Data, Systems and Society (IDSS), Sloan School of Management
Contact: John Carrier, TBD, 617-939-4396, JFCARRIE@MIT.EDU


Developing Leadership in Yourself and Others

David Niño, Senior Lecturer, GEL-MIT Engineering Leadership Program

Enrollment: Limited: Advance sign-up required
Limited to 35 participants
Attendance: Participants welcome at individual sessions
Prereq: Graduate Status

Join us for this workshop series designed for MIT graduate students interested in “making a positive difference” in their chosen fields. Grounded in research but experiential and engaging in delivery, these workshops will build practical skills that apply to engineering and technology environments.

This series is offered through the Gordon-MIT Engineering Leadership Program in collaboration with GradSage, the Graduate Student Council and Graduate Women@MIT. Students are welcome to attend some or all of these workshops. 

Limited to 35 participants

To Register: Email Lisa Stagnone (lstag@mit.edu)

 

Sponsor(s): Electrical Engineering and Computer Science, Graduate Student Council
Contact: Lisa Stagnone, lstag@mit.edu


Leading New Teams

Add to Calendar Jan/14 Mon 12:30PM-04:30PM TBA

How do you turn a smart group of people into a committed and effective team? This is not easy
to achieve and our workshop will help you learn to build real teams, right from the start. Vice
Chancellor Ian Waitz will join for part of this session.
Attendees will learn to:
Compose and launch new project teams.
Manage decision making processes to avoid hidden biases.
Formulate and communicate a compelling team vision.


Motivating and Developing Others

Add to Calendar Jan/22 Tue 12:30PM-04:30PM TBD

The heart of leadership is the ability to inspire people without relying on authority. Only one in ten practicing managers are skilled in motivating others. Learn to engage and develop people to deliver their best work.

You'll be able to


Discover & Develop Leadership Strengths

Add to Calendar Jan/28 Mon 12:30PM-04:30PM TBD

Discover your leadership strengths and invent career pathways for putting them to work. We will be joined by John Strackhouse, who advises some of todays top leaders in technology.

Attendees will learn to:


Discover your distinctive professional strengths.
Identify work environments that can bring out your best.
Explore strategies for securing jobs that align with your life aspirations.


Healthcare vs. Health: Can Systems Thinking Change the Game?

John F. Carrier, System Dynamics Group, MIT Sloan, Dr Susan Abookire, Assistant Professor, Havard Medical School

Add to Calendar Jan/29 Tue 04:00PM-05:30PM E51-151

Enrollment: Limited: Advance sign-up required
Sign-up by 01/29
Limited to 45 participants
Prereq: Pre-read and survey - see link listed above

At 17% of GDP and climbing, the US has the world's most expensive healthcare system, yet the resuts are similar to countries with half the spend.

Despite universal recognition of the problem, and numerous efforts to improve it by skilled and well-meaning professionals, the system has stubbornly and successfully resisted every change effort.

Why?

The healthcare system is an organically evolved, complex socio-technological system made up of many stakeholders (doctors, nurses, hospital administration, IT, insurnace companies, government) before one even get to thinking about the patient. Therefore, we will need to think differently if we expect to realize different results.

MIT has a 60 year history in thinking differently about systems - and we will explore the fundamental principles of Systems Thinking that can make - or break - your efforts to improve our healthcare system, whether you are a medical professional, aspiring business leader, or a startup entrepreneur.

We guarantee that after this course, you will not see our healthcare system in the same way again!

To attend, please click here:

https://www.eventbrite.com/e/mit-iap-healthcare-vs-health-can-systems-thinking-change-the-game-tickets-54939413264

Use Password: MIT

 

For more information about the course, plus pre-reads and survey, please visit:

https://jfcarrie.mit.edu/mit-iap-systematic-healthcare

Sponsor(s): Sloan School of Management, Health Sciences
Contact: John Carrier, 617-939-4396, JFCARRIE@MIT.EDU


Imagining Prototypes: Writing about Design

Nora Jackson, Lecturer in Writing, CMSW, Karen Pepper, Lecturer in Writing, CMSW, Michael Bove, Head of the Object-Based Media Group, Media Lab

Add to Calendar Feb/01 Fri 01:00PM-03:00PM 4-251

Enrollment: Limited: Advance sign-up required
Sign-up by 01/31
Limited to 12 participants

An activity-based writing workshop for anyone who builds anything at MIT and beyond. The workshop will introduce techniques in object-based writing for designers who must rely on written or oral communication to generate interest in a design idea in the absence of the physical evidence of a prototype. After a brief introduction to object-based writing, participants will have time to write about a design idea and share their draft in a peer review discussion.

Sponsor(s): Comparative Media Studies/Writing, Media Lab
Contact: Nora Jackson, norajack@mit.edu


Leadership Presence and Storytelling

Rob Salafia, MIT Leadership Center Exec. Coach & Pres. of Protagonist

Add to Calendar Jan/29 Tue 08:30AM-05:00PM E62-221

Enrollment: Limited: Advance sign-up required
Sign-up by 01/21
Limited to 30 participants

How do you show up as a leader? Can you open others up to your ideas? Are your messages sticky and memorable?

Leadership Presence and Storytelling helps you become a powerful communicator who commands respect and builds credibility with employees, colleagues and clients. This workshop will give you a first-hand practice with techniques that will help you:

 

Rob Salafia is an MIT Leadership Center Executive Coach and President of Protagonist Consulting Group.

Interested? Apply here

 

Sponsor(s): MIT Leadership Center
Contact: Abby Berenson, E52-234, 617 324-3794, BERENSON@MIT.EDU


Leading in a Socially Inclusive World - A Faith Perspective

J. Letty Garcia, Associate Director, Leadership Initiative at HBS, Jose J. Pacheco, CoDirector, MEng in Advanced Manufacturing and Design, Father Cristian Mendoza Ovando, Assoc. Prof., Pontifical University of the Holy Cross, Rome

Add to Calendar Jan/16 Wed 10:00AM-04:30PM 1-134

Enrollment: Unlimited: Advance sign-up required
Sign-up by 01/14
Prereq: None

Leading in a Socially Inclusive World (IAP) is a one-day, six-hour workshop offering a simple framework to help students reflect about their calling and vocation as leaders, to enhance their personal engagement and responsibility to tangibly combat social and economic exclusion.

Students will engage in a high-level conversation about the challenges of leadership in a socially inclusive world and begin the developing a ‘thinking and doing’ agenda for their year. The workshop requires personal curiosity and reflection from students as well as personal openness and sharing in class discussions.

Pre-readings:

There are two pre-readings in preparation for the workshop:


Although inspired by the concept of Catholic Social Thought, the workshop is designed so the content is sufficiently self-contained and participants from any or no religious tradition are warmly welcomed. 

Register at https://goo.gl/forms/F47cszI2bF8Gc5Yk1


Registered participants will receive an email with links to pre-reading materials and pre-work.
This activity is co-sponsored with the Tech Catholic Community. 

Contact: Jose Pacheco, 617 252-1490, JPACHECO@MIT.EDU


MIT VMS Boot Camp: Crash Course in Enterprise B2B Sales for Startups

Haley Tidd, VMS Operations Manager, Kent Summers, MIT VMS Mentor

Add to Calendar Feb/01 Fri 08:45AM-04:00PM TBA, Break from 12-1 PM

Enrollment: Limited: Advance sign-up required
Sign-up by 01/31
Limited to 110 participants
Prereq: None

In its 8th year, this popular IAP workshop on “B2B sales” is consistently received by attendees with enthusiasm. Highlighting practical knowledge of "how to sell," the session provides entrepreneurs starting a new venture and business school graduates entering a new profession with basic tools for sales success: how to target enterprise sales opportunities, manage a sales process, acquire customers and generate revenue. Attendees gain basic knowledge and confidence to support better sales decisions.

The workshop includes two 3-hour sessions, combining lecture, interactive exercises, and anecdotal evidence from real sales situations. The morning focuses on basic concepts, tools and mechanics for sales focus and efficiency. The afternoon covers more “qualitative” aspects of selling, with emphasis on how to navigate an organization, overcome bias, build buyer team consensus, and negotiate to close deals. Attendees will troubleshoot “failed sales” and recommend corrective action or behavior.

Kent Summers has been offering the Sales Boot Camp in collaboration with VMS since 2008. He regularly presents sales workshops at the MIT Sloan School, the Harvard MBA program and the Wharton School of Business. Summers founded and sold three software companies in the Boston area, and since 2002, has helped many new MIT companies navigate critical sales challenges. His success with early-stage ventures and enterprise sales is uniquely suited to the needs of start-ups and scale-up ventures.

Sponsor(s): MIT Venture Mentoring Service
Contact: Haley Tidd, W31-310, 617 258-0720, HTIDD@MIT.EDU


Net Zero Carbon Design Thinking Workshop

Antje Danielson, Director of Education

Add to Calendar Jan/22 Tue 08:30AM-05:30PM W20 Stratton
Add to Calendar Jan/23 Wed 08:30AM-05:30PM W20 Stratton
Add to Calendar Jan/24 Thu 08:30AM-05:30PM W20 Stratton
Add to Calendar Jan/25 Fri 08:30AM-05:30PM W20 Stratton
Add to Calendar Jan/26 Sat 09:00AM-01:00PM W20 Stratton

Enrollment: Limited: Advance sign-up required
Attendance: Repeating event, participants welcome at any session
Prereq: https://mit.co1.qualtrics.com/jfe/form/SV_9Kyg7nRApW8eAW9

This workshop is for graduate students from any discipline. During the workshop, an interdisciplinary group of faculty, professionals, and graduate students will work to map out the processes involved in transforming a model island community with a conventional energy profile to an island community with a resilient net zero carbon energy system supplying its permanent residents. Model-Based Reasoning and Design Thinking were chosen as tools to facilitate collaborative work during the process of creating the outline of a draft master plan for the model community.

Sponsor(s): MIT Energy Initiative
Contact: Antje Danielson, E19-370N, 617 253-3895, ANTJED@MIT.EDU


Nuts and Bolts of New Ventures - Not for Credit Version

Joe Hadzima, Senior Lecturer, MIT Sloan School of Management

Enrollment: Sign up at nutsandbolts.mit.edu/email.php
Limited to 300 participants
Attendance: Participants welcome at individual sessions

This is the Not-For-Credit version of the Nuts and Bolts of New Ventures (course 15.393).   See nutsandbolts.mit.edu for full details.  Summary:

The nuts and bolts of preparing a New Venture Plan and launching the venture will be explored in this 30th annual course offering. The course is open to members of the M.I.T. Community and to others interested in entrepreneurship. It is particularly recommended for persons who are interested in starting or are involved in a new business or venture. Because some of the speakers will be judges of the MIT $100K Entrepreneurship Competition, persons who are planning to enter the Competition should find the course particularly useful.  In the past approximately 50% of the class has been from MIT Engineering,Science and Architecture Schools and 50% from the Sloan School of Management. Topics covered are applicable to for-profit as well as social and development ventures. The course is open on a space available basis to persons outside the M.I.T. community. We typically have around 150 students registered for the course with another 100 to 150 additional participants from other colleges, businesses, non-profit and government organizations.  Please sign up for the class mailing list at nutsandbolts.mit.edu/email.php

Contact: Joseph Hadzima, nutsandbolts-ta@mit.edu


Session 1

Add to Calendar Jan/22 Tue 06:00PM-09:00PM 10-250

The First Session is Tuesday Jan 22, 2019. There are 6 sessions in all each from 6 to 9 pm in 10-250 see nutsandbolts.mit.edu for full information

Tues Jan 22

Wed Jan 23

Thurs Jan 24

Tues Jan 29

Wed Jan 30

Thurs Jan 31


ORC IAP Seminar 2019: "Machine Learning and Operations Research"

Nicolas Guenon des Mesnards, Kevin Zhang, Jessica Zhu

Add to Calendar Jan/30 Wed 09:30AM-04:45PM 32-141

Enrollment: Unlimited: No advance sign-up
Prereq: None

Date: Wednesday, January 30th, 2019

Time: 9:30am-4:45pm

Place: 32-141

Description: Machine learning techniques are only as good as the data they are built on; optimization and OR models are needed to address data issues like robustness, interpretability, and unobserved data. The Operations Research Center IAP Seminar this year will discuss how these topics are being addressed both by researchers and practitioners.

Schedule:

9:30am-10:00am

COFFEE AND REFRESHMENTS

10:00am-10:45am

Negin Golrezaei - Assistant Professor, MIT

“Dynamic Incentive-Aware Learning: Robust Pricing in Contextual Auctions”

11:00am-11:45am

Nathan Kallus - Assistant Professor, Cornell University

“Learning to Personalize from Observational Data Under Unobserved Confounding”

12:00pm-1:30pm

LUNCH BREAK (not provided)

1:30pm-3:00pm

PANEL DISCUSSION WITH PRACTITIONERS

Bala Chandran - Co-founder and CEO, Lumo

Virginia Goodwin - Technical Staff, Lincoln Labs

Kermit Threatte - Director, Wayfair

3:00pm-3:45pm

Caroline Uhler - Associate Professor, MIT

“Using Interventional Data for Causal Inference”

4:00pm-4:45pm

Bartolomeo Stellato - Postdoctoral Associate at the Operations Research Center, MIT

“The Voice of Optimization”

 

More details available on the ORC IAP Seminar website: https://orc.mit.edu/events/orc-iap-seminar-2019

Sponsor(s): Operations Research Center
Contact: ORC IAP Coordinators, orc_iapcoordinators@mit.edu


Patent Law Fundamentals

Jeffrey A. Meldman, Senior Lecturer

Enrollment: Unlimited: No advance sign-up
Attendance: Participants welcome at individual sessions
Prereq: None

Intensive introduction to the basic provisions of U.S. patent law, emphasizing the requirements for patentability and the process of applying for a patent.  Designed for students in all MIT departments.

Meets MWF Jan 14 through 28, 2-4 pm, E51-151.

Topics include:

• Requirements for a patentable invention (novelty, non-obviousness, utility)

• Eligible classes of patentable invention (software? business methods? human genes?)

• Applying for a patent (including patent searches and the language of patent claims)

• New U.S. law of inventor priority (first to invent? first to file? first to disclose, or what?)

• Infringement, defenses, and remedies

• Patents compared with copyrights, trade secrets, and trademarks.

Meets with 15.620, which offers 3 units of G credit (graded P/D/F).  Students who wish to receive credit should register for 15.620 and plan to take a comprehensive quiz in the final class meeting on Wednesday, January 30, 2-4 pm.

Reading materials include key sections of the U.S. patent statute (Title 35, U.S. Code) and related judicial decisions.  All readings and lecture slides will be posted on the 15.620 Stellar/Canvas websites. No textbooks or course packs to purchase.  For the benefit of non-credit participants, the MIT community will have access to the 15.620 websites throughout IAP.

Sponsor(s): Sloan School of Management
Contact: Jeffrey Meldman, E62-317, 617 253-4932, JMELDMAN@MIT.EDU


Patents and Intellectual Property

Add to Calendar Jan/14 Mon 02:00PM-04:00PM E51-151

Overview of U.S. patent law and intellectual property. Critical differences among patents, copyrights, trade secrets, and trademarks.


Patentability

Add to Calendar Jan/16 Wed 02:00PM-04:00PM E51-151

Requirements for a patentable invention: novelty, non-obviousness, and utility. New U.S. law of inventor priority (first to invent? first to file? first to disclose? or what?)


Eligible Classes of Patentable Invention

Add to Calendar Jan/18 Fri 02:00PM-04:00PM E51-151

Eligible subject matter. To what extent can software be patented? Business methods? Human genes? Rights of patent ownership, especially with regard to improvement patents.


Obtaining a Patent

Add to Calendar Jan/23 Wed 02:00PM-04:00PM E51-151

The process of applying for a patent. Contents of the patent application, especially the specification. The role of the patent search. Demonstration of on-line search tools available to MIT students.


Patent Claims and Patent Licenses

Add to Calendar Jan/25 Fri 02:00PM-04:00PM E51-151

Patent claims as property boundaries. The scope, language, and structure of patent claims. Patent licenses and the MIT Technology Licensing Office


Infringement, Defenses, and Remedies

Add to Calendar Jan/28 Mon 02:00PM-04:00PM E51-151

Literal infringement and the doctrine of equivalents. Patent invalidity and other defenses. Legal and equitable remedies. Anatomy of a recent patent infringement case.


Sharpening Human Skills for the Future of Work: The Coaching Approach to Leadership

Meg Regan, Director, Executive Programs, Leadership Coach, Kristin Zecca, Director, Executive Programs, Leadership Coach

Add to Calendar Jan/31 Thu 09:00AM-12:15PM TBD

Enrollment: Limited: Advance sign-up required
Sign-up by 01/25
Limited to 40 participants

As AI and robotics are increasingly leveraged in our work, the demand for leaders who have mastered uniquely human skills that cannot be replicated by machines will continue to grow.  Leaders of the future will need to excel in interpersonal communication to foster collaboration and cultivate leadership at all levels. 

During this session you will gain an understanding of the coaching approach and its relevance to leadership effectiveness. You will engage in awareness building activities and be exposed to coaching through demonstration and practice. By participating in the session, you will gain an understanding of the potential for impact with a coaching approach, which will help you:

 

Apply here before Jan 25, 2019.

Meg Regan, Dir. for Executive Education at MIT Sloan & Executive Coach. Meg is responsible for directing transformational custom engagements for high-profile clients. She also facilitates sessions focused on the application of coaching principles and techniques in various contexts. 

Kristin Zecca, a Dir. of Executive Programs at MIT Sloan Executive Education & Executive Coach. Kristin designs and facilitates programs focused on building organizational capacity and leadership capabilities for senior leaders. 

Sponsor(s): MIT Leadership Center
Contact: Abby Berenson, E52-234, 617 324-3794, BERENSON@MIT.EDU


Swarm leadership, deep learning, and social quantum physics

Peter Gloor

Enrollment: Limited: Advance sign-up required
Sign-up by 01/16
Limited to 30 participants
Attendance: apply at first session for 2nd
Prereq: none

Do you want to change the world and create your own social movement? – This course empowers you to build your own swarm interacting on social media and face-to-face, by analyzing e-mail, online social media, and by tracking emotions with smartwatches using machine learning and AI.

In this course you will learn
- How to create Collaborative Innovation Networks (COINs), intrinsically motivated groups of people working towards a shared vision by collaborating over the Web
- How to identify virtual tribes, groups of people sharing similar profiles and preferences on online social media such as Twitter through deep learning
- How to measure emotions such as happiness, stress, or anger through a smartwatch-based body sensing system, the happimeter
- How to forecast and predict trends by finding the trendsetters in online social media, in corporate e-mail archives, and personal sensor networks.
- How social quantum physics triggers change through two feedback looks: “empathy-entanglement”, and “reflect-reboot”.
- How to use our tools Condor and Galaxyscope for dynamic semantic social network analysis and machine learning
- How to measure collective consciousness and induce group flow (positive stress)

This course is organized in two parts: session 1 gives an overview of the basic principles, at the end of day 1 (advance notification recommended) you can apply for the second part, where we will work with up to 5 individuals or small groups to develop their project or initiative.

Sponsor(s): Sloan School of Management
Contact: Peter Gloor, E94-1504D, 617 253-7018, PGLOOR@MIT.EDU


Introduction to Swarm Creativity

Add to Calendar Jan/17 Thu 03:00PM-05:00PM E94-1531, bring your laptop

Introduces Collaborative Innovation Networks (COINs), coolhunting with Condor and Galaxyscope (finding trends/virtual tribes by finding influencers), and coolfarming (supporting these trendsetters) by measuring E-mail and Twitter networks by social network analysis, and the Happimeter, a smartwatch based system to measure emotions to track collective consciousness and group flow.

Peter Gloor, Oliver Posegga - Visiting Scholar


Creating your own swarm

Add to Calendar Jan/18 Fri 03:00PM-05:00PM E94-1531, bring your laptop

If you have your own cause or scientific project where would you like to create your own swarm or virtual tribe, apply before the course for a slot on the second day (limited to 5 projects). the instructors will work with you to leverage the tools from the first day (coolhunting, coolfarming, Happimeter, dynamic semantic social network analysis, deep learning, Condor, GalaxyScope) for your own cause or project.

Peter Gloor, Oliver Posegga - Visiting Scholar


Tax Info 101 for Startups

Alice Sloan, Director of Business Development

Add to Calendar Jan/14 Mon 12:30PM-02:00PM E25-111

Enrollment: Limited: Advance sign-up required
Sign-up by 01/11
Limited to 150 participants

Are you an aspiring entrepreneur? Do you know what to consider regarding the financial aspects of starting your business? 

Join Wolf and Company, P.C. Principals Scott Goodwin and Matt Foley as they share the information you need to know about accounting and income taxes to keep your business on the right track. 

Topics will include:


This session is part of the "Intellectual Property Speaker Series" co-sponsored by the Technology Licensing Office and MIT Libraries. Lunch will be provided to attendees of the Intellectual Property Speaker Series events. 

Please register for the seminar and lunch here: https://www.eventbrite.com/e/tax-info-101-for-startups-iap-2019-intellectual-property-speaker-series-tickets-53589985088?aff=1141902

FREE SWAG!

We will also be giving away some branded MIT Libraries and Technology Licensing Office swag to participants who attend any 6 sessions from this series, so please check out our other sessions! http://mit_tlo.eventbrite.com

Sponsor(s): Technology Licensing Office, Libraries
Contact: Karen Baird, NE18-501, 617 324-2386, KSHANER@MIT.EDU


Tax Issues for Employees and Entrepreneurs

Howard Mandelcorn, LL.M., Joseph Weber, Professor of Economics

Enrollment: Unlimited: No advance sign-up
Attendance: Participants welcome at individual sessions

This course intends to expose students to a broad range of tax issues OVER A 2 DAY PERIOD that students will encounter shortly after graduation as an entrepreneur or an employee. For a new employee, taxes are an important consideration in decisions regarding deductions and retirement savings (through employee and employer contributions such as 401k's IRAs, etc). Taxes feature prominently in decisions with respect to stock option-based compensation. Also, tax related issues for U.S. taxpayers working overseas will be addressed. For the entrepreneur, taxes also influence a new business venture's choice of entity: Corporation, LLC, Partnership, Sole Proprietorship.

Instructor: Howard Mandelcorn is a partner at the Hutchings Barsamian Mandelcorn LLP law firm in Wellesley, Massachusetts.

Sponsor(s): Sloan School of Management
Contact: Howard Mandelcorn, hmandelcorn@hutchingsbarsamian.com


Individual and Employee Tax Issues

Add to Calendar Jan/29 Tue 01:00PM-04:00PM E52-164

For a new employee, taxes are an important consideration in decisions regarding deductions and retirement savings (through employee and employer contributions such as 401k's IRAs, etc). General Tax Issues will be discussed such as tax obligations of employees, independent contractors, tax rates and whom is obligated to file. Also, tax related issues for U.S. taxpayers working overseas will be addressed.

Howard Mandelcorn, LL.M.


Stock Options and Entrepreneur Tax Issue

Add to Calendar Jan/30 Wed 01:00PM-04:00PM E52-164

Taxes feature prominently in decisions with respect to stock option-based compensation. For the entrepreneur, taxes also influence a new business venture's choice of entity: Corporation, LLC, Partnership, Sole Proprietorship. Changes of the recently enfacted Tax Cuts and Jobs Act of 2017 will also be covered.

Howard Mandelcorn, LL.M.


Technology Design for Coffee Production in Colombia

Pedro Reynolds-Cuellar, Ph.D. Student, MIT Media Lab

Add to Calendar Jan/07 Mon 09:00AM-05:00PM Coffee farms, Course duration is 3.5 weeks

Enrollment: Online submission at bit.ly/mitcoffee
Sign-up by 12/02
Prereq: Fill out application at bit.ly/mitcoffee

Coffee plays a key role in Colombia’s economy. Almost 600,000 families are currently producing coffee in the country, from regions limiting with Ecuador in the South, up to the Caribbean Sea region in the North. Average annual coffee production in Colombia reaches close to 12 million bags and it represents the third highest in the world only after Brazil and Vietnam. In most cases, and due to the way property and land is structured, harvesting and post harvesting processes are carried out by the farmers themselves. Infrastructure for carrying out these processes locally varies across producers with a growing interest in technology that can provide support both production stages.

In this IAP course, small-scale coffee farmers and students from MIT and other universities in large coffee producing nations, will co-design technologies to help improve the coffee production process.

This course is offered jointly between the MIT Media Lab and the MIT D-Lab

Contact: Pedro Reynolds-Cuellar, E15-345, 781-803-0041, pcuellar@mit.edu


The Engine and Early Stage Venture Funding

Reed Sturtevant, General Partner at The Engine

Add to Calendar Jan/18 Fri 12:30PM-02:00PM E25-111

Enrollment: Limited: Advance sign-up required
Sign-up by 01/16
Limited to 150 participants

Part incubator, part venture capitalist organization, The Engine is a home for tough tech founders building the next generation of world-changing companies. Launched by MIT in 2016, The Engine works with innovators from MIT and beyond whose disruptive technologies have the greatest potential to solve challenging societal problems. 

In this session you'll hear from Reed Sturtevant, General Partner at the Engine, who will share about The Engine's mission and current projects as well as discuss how innovators can make the most of early stage venture funding in the Boston area. Over the last eight years, Reed has invested in more than 100 Boston companies as an angel and at Techstars, Project 11, and currently at The Engine.

As part of the session, Reed will also provide some feedback on your companies and plans so please come prepared with your questions!

This session is part of the "Intellectual Property Speaker Series" co-sponsored by the MIT Technology Licensing Office and MIT Libraries. Lunch will be provided to attendees of the Intellectual Property Speaker Series events. 

Registration Info:

Please email kshaner@mit.edu if you'd like to attend lunch and register for the session here: http://bit.ly/1181902

FREE SWAG!

We will be giving away branded MIT Libraries and Technology Licensing Office swag to participants who attend any 6 sessions from this series, so please check out our other sessions! http://mit_tlo.eventbrite.com

Sponsor(s): Technology Licensing Office, Libraries
Contact: Karen Baird, NE18-501, 617 324-2386, KSHANER@MIT.EDU


The Federal SBIR Program: Program Basics + How to Apply

Melissa Wong, Program Manager, Rachael Sack, Chief of Innovative Research Program Office

Add to Calendar Jan/28 Mon 12:30PM-02:00PM E25-111

Enrollment: Limited: Advance sign-up required
Sign-up by 01/25
Limited to 150 participants

The SBIR (Small Business Innovation Research) program helps small businesses engage in R&D with potential for commercialization. Melissa Wong and Rachael Sack, SBIR representatives from the Volpe Center, will provide an overview of the SBIR program, including information on the program’s purpose, eligibility, sources of funding, and ideas on what is necessary for a successful application.

The seminar is designed to provide enough information to determine if the program is right for you and if you would like to seriously pursue SBIR proposal development.

This session is part of the "Intellectual Property Speaker Series" co-sponsored by the Technology Licensing Office and MIT Libraries. Lunch will be provided to attendees of the Intellectual Property Speaker Series events. 

Please register for the seminar and lunch here: https://www.eventbrite.com/e/the-federal-sbir-program-program-basics-how-to-apply-iap-2019-tickets-53623349883?aff=1281902

FREE SWAG!

We will also be giving away some branded MIT Libraries and Technology Licensing Office swag to participants who attend any 6 sessions from this series, so please check out our other sessions! http://mit_tlo.eventbrite.com

 

Sponsor(s): Technology Licensing Office, Libraries
Contact: Karen Baird, NE18-501, 617 324-2386, KSHANER@MIT.EDU


The market for ideas -- valuing patents as an inventor and entrepreneur

Everardo Ruiz SM '00, Intellectual Ventures, Sanjay Prasad, JD

Add to Calendar Jan/24 Thu 01:00PM-03:00PM E62-221

Enrollment: Unlimited: No advance sign-up

Product Innovation and invention surges ahead at rates unimaginable just a few decades ago.  With good reason inventors protect their intellectual property (IP) internationally with a variety of tools - patents, copyright, and trademarks.  But how should an inventor monetize the invention?  Form and build a startup?  Sell the invention?  License it?

The speakers will examine the basics of patents, copyright, and trademark and consider monetization – entrepreneurship by building a startup, outright sale, and out-licensing – as well as factors and recent trends affecting patent valuation.  The presentation is based on decades of VP, Director, and entrepreneurial experience in product development and intellectual property at Intellectual Ventures, Oracle, Alcatel, Texas Instruments, Kodak, Sun Microsystems, private law firms, and startups.

Leading the discussion:
Everardo Ruiz,  SM ’00  Ph.D.  (Managing Director, Energy Transition Partners)
Sanjay Prasad, J.D.  (Managing Director, Prasad IP)

Sponsor(s): Alumni Association, Aeronautics and Astronautics
Contact: Trish Chane, 33-413, 617 258-6525, pchane@mit.edu


The NSF I-Corps Program: The Scientific Method Applied to Entrepreneurship

Roman Lubynsky, Executive Director, Venture Mentoring Service

Add to Calendar Jan/23 Wed 02:30PM-04:00PM E25-111

Enrollment: Limited: Advance sign-up required
Sign-up by 01/22
Limited to 150 participants

The National Science Foundation's (NSF) Innovation Corps or I-Corps is a program that prepares scientists and engineers to extend their focus beyond the laboratory and to accelerate the transfer of cutting-edge research into commercial success. This session will provide an introduction to the I-Corps educational programs. 

For MIT Researchers Considering a Startup:

 

Whether you are just curious about entrepreneurship or certain you want to create a startup, I-Corps provides researchers with the ideal entry point. Faculty, staff, and students working on any STEM-related technology anywhere at MIT can enroll. 

Learn more about the NSF I-Corps Program at MIT.

This session is part of the "Intellectual Property Speaker Series" co-sponsored by the Technology Licensing Office and MIT Libraries. Lunch will be provided to attendees of the Intellectual Property Speaker Series events. 

Please register  for the seminar and lunch here: https://www.eventbrite.com/e/the-nsf-i-corps-program-the-scientific-method-applied-to-entrepreneurship-tickets-53588600948?aff=1231903

FREE SWAG!

We will also be giving away some branded MIT Libraries and Technology Licensing Office swag to participants who attend any 6 sessions from this series, so please check out our other sessions! http://mit_tlo.eventbrite.com

Sponsor(s): Technology Licensing Office, Libraries
Contact: Karen Baird, NE18-501, 617 324-2386, KSHANER@MIT.EDU


The Right Legal Steps When Starting Your Company

Leon Sandler, Executive Director

Add to Calendar Jan/09 Wed 12:00PM-01:00PM 3-270

Enrollment: Limited: Advance sign-up required

What legal steps do you need to take as you spin your technology out of MIT?  How do you divide the equity between founders?  When should you incorporate and in what form?  What contracts do you need to have in place?  How do you ensure the right legal protection as you proceed? What minefields should you avoid? 

Come and discuss these topics with a panel of legal experts and MIT entrepreneurs who have spun-out their Deshpande Center projects into companies. Lunch will be served.

To sign up, please register here

Space is limited to the first 100 registrants.

 

Sponsor(s): Deshpande Center for Technological Innovation
Contact: Amy Davis, E70-1273, 617 253-8987, amydavis@mit.edu


The Startup Code 2019 - The Fastest Ways to Grow Your Startup into a Successful Thriving Business

Andrew Percey '95, MNG '96, Founder, Prometheus Internet Marketing

Add to Calendar Jan/24 Thu 01:00PM-05:30PM 32-155

Enrollment: Limited: Advance sign-up required
Limited to 90 participants

80% of Startups fail before their second birthday. This is because people build boring "Me Too" businesses and expect the crowds to flock. According to The New York Times, we get exposed to around 5,000 sales and marketing messages every day. We live in a very noisy world full of established businesses and hungry startups all fighting for the same precious customer eyeballs. Your startup needs to STAND OUT and be different if you want it to survive and thrive.

This seminar will be presented by:

 

Register today!

Contact: Elena Byrne, W98-206C, 617 252-1143, EBYRNE@MIT.EDU