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IS&T Graphic Identity
Identifying our Expertise and Accomplishments
In November 2003, the Information Services and Technology Department was formed by joining Information Systems (IS) and Financial Systems Services (FSS). With the merger of the two departments came not only a new department name and initials (IS&T), but a core focus on service in consultation with the community and collaboration with the many other groups on campus providing computer facilities and support.
To establish our identity as a department and to ensure the community that we all work together in providing services to them, we have created a single logo that should be used by all functional areas and teams in all communications, media, and publications/printed material (flyers, brochures, reports, letterhead, business cards, forms, applications, powerpoint presentations), web sites, and when applicable, on videos, clothing, buildings, and vehicles.
Many teams have created
logos or acronyms and these secondary logos
should only be used in conjunction with the
IS&T
initials, name, and/or logo. The benefit of
using the IS&T logo in our communications
is that our clients and partners in the MIT
community will come easily to identify us with
the benefit of our services. Your cooperation
will benefit all of us.
-- Jerry Grochow, Vice
President for Information Services and Technology
General Guidelines
Logo and Full Name
Use the full name with the logo. We’re
developing name recognition. We want people
to know the meaning of those three letters and
the capabilities that we deliver. Whenever possible,
use one of the configurations for web or print
provided below. For the exceptions, make sure
that the full spelling of “Information
Services and Technology” appears somewhere
on the web or print page that uses the IS&T
logo.
Keep the Proportions
Use the original files in their original proportions.
Do not distort by stretching the logo.
Use as Logo, Not as Text
Use the logo as a marker on a web page or in
a print publication, but not as text imbedded
in a headline or paragraph. Write IS&T
in the font of headline or text.
Colors
Identifying with the Institute
Just as our services support the entire MIT
community, the IS&T colors integrate with
the Institute colors of MIT red and gray. In
this case, the color gray extends to black.
On
the Web:
MIT Red = #993333 and Black
= #000000
In Print:
MIT Red = Pantone 201 or process colors 0% cyan,
100% magenta, 65% yellow, 34% black
Black = Black, in Pantone
or in process colors.
Alternative Combinations
The primary logo uses black letterforms with
an MIT-red dot. The reciprocal is also fine.
These are the two preferred color combinations.
When the design context is dominated by two
other colors, or if the publication is being
printed in two colors other than MIT red and
black, it is acceptable to use two other colors
that work within the given design.
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Primary color combination |
Secondary color combination |
Acceptable example |
Logos for the Web
The IS&T logo is included in the header of every page in the IS&T web site, and IS&T web site maintainers and staff are strongly encouraged to use the Web Page Templates, which include the logo, when developing new pages for the site.
If you need help or an alternate web version of the logo, contact the IS&T Web Site Team.
Logos for Print Layout Programs
EPS files for IS&T Print Publications
The following logo and type combinations are available for use on official
IS&T print publications. The downloads are Adobe Illustrator EPS (Encapsulated
Postscript™ ) files. You can download a self-extracting archive
of all of the logo variations to your computer by clicking the appropriate
link for your platform below.
| Windows: |  IS&T
logo for print download [.zip file] |
| Macintosh: | IS&T
logo for print download [.sit file] |
| Linux/Unix: | IS&T
logo for print download [.tgz file] |
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Style 1
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Style 2 |
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Style 3
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Style 4
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Style 5
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Style 6
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Style 7
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Style 8
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Style 9 |
Style 10 |
If your publication needs a configuration or color combination that is not included above, and you do not have personal expertise with Adobe Illustrator, please contact the people below to point you in the right direction for working with a professional graphic designer.
Logos for Microsoft Office
The following files are high-resolution JPG files for use with Microsoft Office programs such as MS Word or PowerPoint. If you re creating a publication in InDesign, QuarkXPress, or another page layout application, use one of the EPS files in the previous section. The JPG files may be used at 100% of scale or smaller. If they are enlarged, the printing quality will be compromised.
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Style 1: Download JPG
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Style 2: Download JPG |
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Style 3: Download JPG
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Style 4: Download JPG
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Style 5: Download JPG
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Style 6: Download JPG
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Style 7: Download JPG
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Style 8: Download JPG
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Style 9: Download JPG |
Style 10: Download JPG |
Communications Worksheet and Contact Information
Additional Support
This style guide offers the basics for working with the IS&T logo. For help planning your publishing projects, use
the IS&T Communications Worksheet. For additional help with your publishing needs, contact
the IS&T Communications Team.
