Dr. Cain's research focuses on "judgment and decision-making" and "behavioral business ethics." In other words, he studies the reasons why smart people do dumb things. Cain is a leading expert on conflicts of interest, especially the "perverse effects of disclosing conflicts of interest," and how to turn altruism on and off. Notably, Cain’s research has been discussed in the Wall Street Journal, Time Magazine, Forbes, The New Yorker, the Washington Post, BusinessWeek, USA Today, the New York Times, and other top media outlets such as NPR. Cain has won national teaching awards and has also appeared as a commentator on National Geographic’s popular TV show, Brain Games.

T. Tony Ke is an Assistant Professor of Marketing at the MIT Sloan School of Management. 

His research is in the area of marketing analytics, social networks, and marketing strategy.  His current work focuses on modeling consumer search for information, especially on multiple attributes of products, and analyzing firms’ pricing and product strategies. 

He has work or consulting experience with Microsoft, Xerox, Walmart, Facebook, and Charles Schwab.

He holds a PhD in Operations Research, an MA in Statistics, and an MA in Economics from University of California, Berkeley, and a BS in Physics and a BS in Statistics from Peking University.

Elizabeth Keenan is an assistant professor of business administration in the Marketing Unit. She teaches the Marketing course in the MBA required curriculum.

Professor Keenan’s research explores individuals’ prosocial choices and behaviors within the domains of charitable giving and environmental sustainability. Her research has been published in Science, the Journal of Consumer Research, andNature Climate Change, and it has been cited by media outlets including NPR, The Huffington Post, The Wall Street Journal, and U.S. News & World Report.

Professor Keenan earned her PhD in marketing at the Rady School of Management at the University of California, San Diego; an MAS in marine biodiversity and conservation, also at UC San Diego; and a BS in biology at Loyola Marymount University. Prior to her doctoral studies, Professor Keenan spent ten years in nonprofit management and education at the Aquarium of the Pacific.

After teaching at the University of Arizona in Tucson, Arizona, for four years, Praveen Kopalle traded the warm, southern weather for the charming Northeast and joined the Tuck School in 1996. His teaching and research interests include marketing management, marketing research, pricing strategy, and new product development.

In addition to his awards, research, and editorial accomplishments, Praveen is also a research director (Internet marketing and pricing) at the Glassmeyer/McNamee Center for Digital Strategies, and a faculty associate of William F. Achtmeyer Center for Global Leadership, both at the Tuck School. He is a marketing advisor for BeVocal, Inc., based in Santa Clara, CA and is an avid cricket enthusiast and a HAM radio operator.

Professor Lee's research examines the drivers behind consumer adoption, usage, and purchase dynamics of digital goods, where he models consumer behavior using Bayesian statistics and structural econometric techniques. Digital products and platforms, such as the ones produced by many Silicon Valley/NYC tech start-ups, are increasingly present in almost all consumer interactions. In such settings, understanding consumer choice and the dynamics of engagement and usage become critically important in order to acquire, serve and retain consumers. He currently teaches Digital Marketing at both Ithaca and Cornell Tech campuses. Professor Lee received his doctorate from Harvard Business School and holds undergraduate and graduate degrees in Electrical Engineering & Computer Science from MIT. Prior to pursuing graduate studies, he has conducted nanotechnology research at IBM and space system design at MIT Lincoln Laboratory.