Thursday, November 8, 2001
5:00 - 7:00 p.m.
Bartos
Theater
MIT Media Lab
20 Ames Street
The traditional advertising practices face new technological challenges. Videocassette and digital recorders allow consumers to fast-forward through commercials. Most studies find banner advertisements on the Web to be ineffectual. New users remain firm in their opposition to spam. Advertising firms are thus exploring alternative strategies -- viral marketing, advertising-inflected games, interstitials, sponsorship of digital filmmakers, product placement, etc. At the same time, culture jamming and ad-busting groups are also deploying new media to challenge corporations and the culture of advertising. This panel brings together an advertising insider and a critic of the industry to discuss the current battle for consumer eyeballs and how Madison Avenue is responding to the changing media environment.
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