Monday, March 15, 1999
5:00 - 7:00 p.m.
Summary
[This event was organised by Sangam, the MIT-Indian
Students' Association and co- sponsored by the Media-in-
Transition project of the MIT Communications Forum.
Kenneth Keniston's talk was based on an article
that is available online entitled
Politics, Culture, and Software"]
Keniston: One of the great questions of the "information age"
is how will computer technologies affect the existing
disparities of rich and poor -- both within and between
nations. Two major political and philosophical issues
embedded in this question are equity and diversity. By
equity, I refer to how resources, power, wealth, influence and
access are distributed within a country and between countries,
particularly between the developing countries and the so
called "northern countries." Diversity refers to the extent to
which the enormous number of historical cultures in the
world will be enhanced and enlivened by the information age,
or to what extent they will be obliterated and replaced. As a
way of dramatizing these issues, I want to present two bad
dreams.
My first bad dream is what I call the "rule of the digerati,"
where "digerati" refers to people who are digitally savvy -- a
short hand definition of this is having a computer with access
to e-mail and the web, in addition to other enabling
technologies such as mobile phones or palm pilots. The
"digerati" make up about 1% of the world's population. In the
United States, about 47% of households have computers, and
about half of those have Internet connections, and still fewer
have all the qualities of the "digerati." In India, about 2 tenths
of 1% of the population has a telephone line, while
significantly less have the qualities of the "digerati." The bad
dream is that in some future world, perhaps not too far away,
there will essentially be a new ruling class made up of
"digerati" that will consist of the tiny fraction of the world's
population who will control the financial, economic and
political resources, as well as the entertainment industry.
The other 99% of the people in the world will be excluded to
various degrees, although not necessarily in any deliberate or
authoritarian way. In India, as in the United States, the
majority will not be able to participate because they won't
have the prerequisite knowledge or resources to afford
technology and connectivity. When we think of the
"information age," we don't think about that 99% of people
who won't participate, but we do know a lot about them. For
example, in the United States, studies show that people who
are not "connected" tend to be poor, non-white, less educated,
less influential, vote less often and have children who tend to
do worse in school. Any new technology tends to be
appropriated by the people who have power to increase and
enlarge their power. If we believe that computer and Internet
access is empowering, and I do believe that, then those who
already have power will increase their power, and those who
have less power will continue to have less power. If we leave
things at that, then we can expect that the emergence of the
"digerati" class will increase the gap between the rich and the
poor rather than decrease it.
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My second bad dream involves the emergence of what I call
global "monoculture," which is similar to "cultural
imperialism" -- that is to say, it involves the hegemony or
dominance of the English language and an Anglo culture with
roots in the entertainment and advertising from North
America and related countries. In true "cultural imperialism,"
the use of any other language is forbidden, and there are
countries where this happens. But this bad dream is not about
such "cultural imperialism." Instead, it is about a defacto
"monoculture" in which the chief images in the media
ultimately come from the Anglo culture. There might be
advertisements for cultural diversity, and MTV might appear
in Hindi or Spanish, but the underlying culture is an English
speaking Anglo culture. Such a "monoculture" subtly, but
nonetheless effectively, puts other languages and cultures into
second place, and makes those who are part of those cultures
feel somehow inadequate. Some people think of this as an
extension of American technological, military and economic
power, while others take a less conspiratorial view. Either
way, the consequence is that unless you are part of this
Anglo culture, you tend to feel as if you are really not "with
it".
There are aspects of information technology that contribute to
the emergence of a global "monoculture." For example, if
you want to use a computer, it is very hard to find software
"localized" for many languages. Although more people in the
world know Hindi than know English, people who know
Hindi have to send e-mail in English, unless they use some
very unusual proprietary software. The same is true of
Chinese and many other languages. There is a double danger
in this situation. The first danger is the loss of culture
diversity that will result if the enormous wealth of traditional
world languages and cultures become suppressed little by little,
so that most of the 6000 languages in the world begin to die
off. The second danger is political. In the face of
"monoculture," people who only speak traditional languages
will probably come to feel inadequate. In some deep sense, all
of us base our identities on our native culture, and if that
culture is depreciated or not honored, we feel dishonored. We
either react with feelings of self-hatred and shame, or we
engage in reactionary efforts of reaffirmation. This second
reaction can result in efforts to preserve the ancestral culture
in all of its purity by casting out foreigners and getting rid of
all the modern influences. One origin of fundamentalism may
have to do with efforts to reassert a depreciated culture.
I have deliberately given you two dark visions--one being the
rule of the "digerati" which entails the widening of the gap
between rich and poor within countries and between
countries, and the second being the emergence of a global
"monoculture" which makes those who are not part of the
dominant english speaking "anglo" culture feel inadequate.
My point is that there are real dangers in the electronic age. I
want to conclude by pointing out that nothing about my two
bad dreams is inevitable. The impact of how new digital
technologies effect social organization is something that we
determine, rather than the technologies themselves. A third
dream is that we could consciously and deliberately say, "we
have to devise technologically sophisticated means of
addressing these problems!" To actively avoid the bad dreams,
we have to devise new ways to use technology to deepen,
preserve, and enhance the traditional cultures of the world
through efforts such as "localization" of software.
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[The following talk was based on an article by Venkatesh Hariharan
available on line entitled "
Five IT Trends for World Development."]
Hariharan: The politicians in Bombay may have changed its name to
Mumbai, but they haven't changed the reality that almost half
the people there live in slums. As a journalist based in
Bombay covering Information Technology, while I could see
that jobs in the software industry created enormous wealth for
the middle class in India, I could never escape a nagging
question about whether information technology had any
relevance for the vast number of poor people in India and the
rest of the world. When I met Kenneth Keniston, I discovered
that the answer to that was a decisive "Yes!" When I
interviewed him for a newspaper in India, I though that
"localization of software" was just an interesting technical
issue to write about. But he pointed out that almost 95
percent of India had never used a computer. It took some time
for that fact to sink in, but when it did, I became increasingly
shocked and alarmed. Tonight, I want to elaborate about
current trends that I hope might be enormously influential in
helping to improve the situation in developing countries by
helping computer technology to proliferate. Each of them
may not matter much by themselves, but collectively, they
could have a powerful impact.
The first and the most visible trend is the rapidly falling cost
of computing devices. Right now, I can take $400 and go to
my neighborhood Microcenter store to pick up a PC, but by
the end of 1999, some analysts expect this to fall to a low of
$200. At these price points, a greater percentage of the world
population will be able to afford a computer. More
significantly, this trend of falling prices also applies to smaller
hand held computing devices like 3Com's Palm Pilot. These
devices have more limited capabilities, but they are available
at even lower price points. The MIT Media Lab is working
on information appliances that will cost less than $25, and one
of these is a wind up browser which can even operate in areas
where there is no power. It is estimated by the World Bank
that the average per capita income in developing countries is
around $277, so it is easy to see why falling prices are critical,
and why these types of developments mean that a vastly
greater number of people in the world will be able to afford
computing devices.
Once people have computing devices, what will they do with
them? The value of any computing device multiplies a
thousand fold if you connect it to the Internet to access
information. That's where the second trend comes in, which is
the falling cost of telecommunications. Today, if I have to
send an e-mail from Boston to Bombay, it makes absolutely
no difference because it costs the same. But if I make a phone
call to Bombay, as compared to making a phone call within
Boston, I have to consider that a call to Bombay costs me
about 60 cents a minute. But the costs of communications
is coming down, and the "Internet in the sky" Teledesic
project, other Internet telephony projects, as well as improved
wireless and cellular technologies will hasten the falling cost
and further expansion of telecommunications technologies.
This will be a great leveler for developing countries, because it
will become much less important where one's operations are
based. As the price of telephony comes down, it will be
possible to connect a village in the middle of a desert in
Rajasthan or a village on top of the Himalayas to the rest of
the world in an affordable way. One interesting thing that's
been seen time and again is that the moment you connect
villagers through information and communications
technologies, the first thing they do is call up the markets to
check the prices of their produce. In Chile and Mexico and the
Philipines, farmers have been able to improve their
profitability by around 15 percent because they could access
the latest prices in the world markets. That, in itself, is an
incredibly empowering tool.
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A third major trend is the increasing maturity of speech
technology. When one considers the fact that almost 40
percent of India's population is illiterate, then speech
technology makes a lot of sense. I am really excited about the
fact that even the cheapest PCs in the market today are
powerful enough to handle speech recognition.
The last trend is the growth of the Open Source movement,
which allows users to freely copy and modify software
programs. Recently, the government of Mexico made an
agreement to use Red Hat's Linux in 140,000 elementary and
middle-school computer labs, and Wired magazine estimated
that the Mexican government saved $124 million by avoiding
proprietary operating systems. ("India will benefit from
Linux, Apache" Interview with Bob Young, CEO, Red Hat
Software by Madanmohan Rao http://www.indiaonline.com)
The Linux model of development may be the way of the
future for information technologies in developing countries.
There are 6000 languages in the world, but Microsoft
Windows is available in 40-50 of those languages, and
Microsoft is notoriously slow in localizing for developing
countries. They still haven't gotten around to doing a proper
user interface in Hindi, which is pretty shocking when you
realize that 400 million people speak Hindi in India.
Microsoft may deem that it makes no commercial sense to
localize Windows and its applications to many of the world's
languages and it won't be done, but a group of Linux
enthusiasts can decide that they want to customize Linux into
Hindi, and they can just go ahead and do it. In fact, there are
already groups working on creating Linux based user
interfaces in Hindi.
All of these trends combined do hold hope for developing
countries in the future. I am particularly hopeful because
they represent an enormous market opportunity. Information
technology is only a revolution for 10 percent or less of the
world's population. In spite of that, the that industry is
worth a trillion dollars, maybe more, every year. Imagine
how much the market could grow if technologies addressed
the other 90% of the world's population. We are at an historic
point where information and communications technologies
are converging in a manner that can be harnessed to uplift the
lives of people all over the world. We who have assembled in
this room are the "digerati" of the world, and MIT has a great
history of contributions to the Information Technology
revolution. The question that I would like to leave this
audience with is: "Can we turn the information technology
revolution into a social, economic and cultural revolution?"
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Discussion
Keniston: What are the processes by which we can get
information technologies to the people who need them?
Audience: I was at a lecture by Michael Dertouzos where he
talked about having kiosks in San Francisco where doctors
who only get paid 50 cents an hour in South Asia could get a
dollar an hour to give homeless people free medical treatment.
It struck me that taking more medical care out of South Asia
wasn't a good idea. Its bad enough that doctors are fleeing
South Asia to come here, without having the ones that stay
no longer working there. Sure, it provides new opportunities
for profit, but the medical crisis in South Asia would only
get worse.
Keniston: You can extend that to computers. A recent example
is the software industry in India, which is the strongest of
any developing nation, although it is very controversial.
Some people say that it is a wonderful opportunity for Indians,
while others say it is just "body shopping" on the part of
northern countries. Is this a form of imperialistic
exploitation, or is it a way for a country like India to bootstrap
its way into high level technologies? It is true that some of
the successful Indian software companies are moving to the
United States and establishing American branches, while
other top companies in India are beginning to win competitive
contracts on the basis of quality, time to market and good
design rather than just cost. This is in a situation that was
initially about cheap labor, but turned into a competitive
advantage.
Hariharan: Unfortunately, what is happening in India only
involves a very narrow circle of those who speak English in
urban areas. Remember that five percent of India speaks
English, but only a very tiny number of the best and brightest
of those are exported. Five percent of people in India is a big
number, so what about the rest of them? Also notice that
most of the programming in the world is done in English,
although there is no real need for that, since code is
ultimately converted to zeros and ones. If it became possible
to program in other languages, that would make a big
difference. Right now, 80% of packaged software comes from
America, but that could change if more Indians participated.
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Audience: There are a number of situations where combining
religions or languages brought about a new culture that was
richer. It is too narrow to only be concerned about preserving
what we have. There are always some people who want to go
all the way back and others who want to go forward as fast as
possible, but there is something to be said for something in
between.
Keniston: I agree that there is another way, and it is
symbolized by educated Indians who are polylingual. I am
impressed with how many Indians live with a plural identity
where they easily function in English, but maintain the more
traditional aspects of their lives without feeling any conflict.
It is also true that languages and cultures evolve, so that they
aren't things you can grab hold of and preserve. Indian
English is a good example of a form that is very distinctive
and evolving all the time, while it produces a very powerful
and distinctive literature.
Audience: The digital age is very young, so it is probably
premature and unfairly harsh to expect it to bear the burden of
propagating the "monoculture." Satellite television or VCRs
have certainly had an even bigger role in perpetuating it. On
the other hand, information technology could be the single
biggest weapon for helping smaller singular cultures to
survive. With relatively little costs and infrastructure, they
can suddenly preserve and present to the entire world what was
formerly totally inaccessible and in danger of being forgotten.
Hariharan: The great thing about the Internet is that it isn't a
centralized form of media. Television costs a huge amount to
implement, whereas anyone with four hundred dollars can buy
a PC and put up a web page. Developing countries like India
have to harness this.
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Audience: I am a student at the Media Lab, and there are three
things that annoy me about the projects going on there.
First, they have this romantic idea of going to the middle of
the forest to save 20 people in a village, while there are four
million people in one slum in Bombay. I am from Brazil
where most of the poverty is urban poverty, and that is
different. The second thing is that they assume the atoms are
there, so that they think you can solve the medical problem
when you can move the doctor's knowledge, although the
real problem is that there isn't any medicine. The third thing
scares me the most. They have this patronizing vision that
says, "we are going to give you something that will make
your life better." That keeps people in a helpless mode that
doesn't take them anywhere. After some time, a piece of
technology becomes useless, except in the best cases, when it
is used for something totally different than intended.
Audience: As far as language integration in India, I think the
biggest problem is the government. Also, the lack of
bandwidth isn't because nobody is willing to do it. Again, the
biggest problem is the government, and that isn't being
addressed here.
Keniston: On one hand, the enormous success of the Indian
software happened because the government of India set up
information technology parks which had their own generators
and satellite dishes so they could have reliable communication
24 hours a day. On the other hand, if you ask why there is no
localization for Hindi, one also has to look at how the
government of India works. For instance, there are two
totally different publicly supported localization schemes, and
they can't come to conclusions on any standards. My general
point is that the market works for a lot of things, but it can
also be a form of exploitation. We have to think about the role
that public authorities can play in creating the infrastructure
or facilitating the formation of standards for such things as
localization.
Hariharan: I think that the way that the Indian government has
implemented technology is a case study in how not to do it.
Everybody talks about the great Indian software industry, but
what has that done for the Indian people? The government has
not been very good about decisions of how to implement
information technologies for the good of everyone in India.
Audience: I think that it is interesting that we all seem to
agree that what is stopping progress in information
technology in India is the government, and I am sure that it
is true of some other countries. The government of India was
also very resistant to television for a long time, and there
were reasons. It was a very centralized nation, and experts on
this will tell you that the reason that television took so long
to catch on in India was that the government was afraid of
people getting too much information. They wanted to
maintain centralized power. Information technologies pose
the same type of political problem. If you are already a
politician who is rich and powerful, why would you want to
change the status quo?
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the dark side of information technology
abstract
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