MarketLab
MarketLab is the MBA student run consulting arm of the MIT Sloan Marketing Club. We work to combine the interests of students, faculty, and partner companies on projects that create real world value. Through customer research, competitive analysis, and go-to-market strategies, our teams offer client companies the ability to explore new marketing opportunities while providing better information to help organizations to make the right investment decisions. Our goal is to offer client companies effective marketing strategies as well as to offer MarketLab members valuable experiences with innovative organizations.
Examples of past projects:
- Assessed market opportunities for a new technology in the consumer electronics space
- Created word-of-mouth marketing promotion strategy for a new consumer technology that was implemented by client
- Evaluated consumer behavior challenges related to a specific medical condition for a pharmaceutical company