(p. 104) Challenge

Why is it done this way?
Why does it have to be done this way?
Are there other ways of doing it?

"The creative challenge does not set out to criticize, judge, or find
fault.  The creative challenge operates outside of judgement. The
creative challenge is a challenge to 'uniqueness.'"

The Next step--block, escape, drop.

1. block the current way--what alternatives are there?

2. escape--if we remove a dominating idea or the necessity of satisfying
some condition, what could we do?

3. drop it--suppose we just didn't do it.  What would happen?

Are we doing it just because we've always done it this way?

Break Free
Concept Challenge and Idea Challenge

(p. 113)  "We can challenge the basic concept behind an operation or we
can challenge the particular way in which the concept is put into
operation (the idea)."

Challenge Shaping Factors
    Dominating Concepts
    Assumptions
    Boundaries
    Essential Factors
    Avoidance Factors
    Either/Or Polarization