The Concept Fan Move back and forth (up and down) the concept fan, from ideas to concepts to directions. Ideas--specific concrete ways of putting a concept to work. Concepts--general methods or ways of doing something Directions--very broad approaches (my gloss--change the level of abstraction, then take another look) Move upstream "how does this help?" and downstream "how can this be carried through?" Provocative Alternatives "here is a provocative alternative: let us see if we can find value in it" Evaluation Feasible: Does the idea actually work? Can the idea be made to work? Benefits: What are the benefits? How large? Where do they come from? How durable are they? Resources: Are the resources available for implementing the idea? Fit: Does the idea 'fit' the needs of whomever is supposed to implement the idea? The concept of 'fit' includes strategy, policy, personalities, agendas, and so on.