(p. 8) The Theoretical Need

passive systems-the recording "surface" and the information are inert,
with external organizer acting to relate and move info.

active-the information and "surface" are active, self-organizing.
Incoming information sets up a sequence of activity.

So whenever we look at the world we are only too ready to see the world
in terms of our existing patterns.  This is what makes perception so
powerful and so useful. We are rarely at a loss. We can recognize most
situations. This is also why the analysis of information will not yield
new ideas. The brain can only see what it is prepared to see (existing
patterns). So when we analyze data we can only pick out the idea we
already have.

(p. 12) ...this pattern-forming and pattern-using behavior ... of the
brain is magnificent.  Without it, life would be impossible.  Perception
is the process of setting up and then using these patterns.

(p. 15) the brain is a wonderful device for allowing incoming
information to organize itself into patterns. Once these patterns are
formed, with their broad catchment areas, we use those patterns in the
process known as perception. The patterns are not symmetric. This lack
of symmetry gives rise both to humor and to creativity.

This then is the logical need for creativity. It is the logic of
self-organizing patterning systems.