1. Who will read the document?

• primary reader(s)
• secondary reader(s)

1. What are the readers' levels of expertise?

• technical expertise in subject
• understanding of the particular area discussed

1. What are the readers' reasons for reading this document?
2. Do the readers have opinions or expectations about the subject or about the document?
3. What do the readers need to know?
4. What are the key questions your readers will ask while reading?
5. What are the readers' values?
6. What should the readers know or be able to do after reading?

1) What type of document are you writing?

2) What is your primary communication purpose?

3) What are secondary purposes?

What writing strategies can you use to respond to these concerns (e.g. emphasis, style, inclusion/exclusion, order, development, etc.) ?