Communication Principles
completeness
- fulfills writer's purpose and readers' needs
- answers all relevant questions
- presents material in logical order
- connects ideas into a unified whole
- offers appropriate orientation and conclusion
creativity
- offers interesting, useful and coherent perspective
- demonstrates in-depth, original thought
- designed with attention to reader interest and application
conciseness
- offers a focused perspective
- includes only relevant statements
- omits unnecessary repetition
- selects words for function and meaning
concreteness
- uses specific examples and information
- selects language for precise meaning, especially verbs
clarity
- uses words that match writer's meaning with readers' understanding
- designs sentences and paragraphs for effectiveness and readability
- uses examples and illustrations for understanding, visual impact, and pacing
- creates focus, coherence and orientation through appropriate strategies like emphasis, parallelism, forecasting, transition
consideration
- focuses on reader values and concerns, emphasizing positive aspects without distorting accuracy
- omits errors, which distract, annoy, and misinform
- uses nondiscriminatory language, inoffensive tone
correctness
- uses consistent and precise diction
- offers accurate data
- fully cites source material using an acceptable documentation method
- conforms to accepted grammar and usage
- fits formal constraints