Visual Design Guidelines

 

 

  1. Visuals should be necessary; text is the default preference.

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  2. Avoid clutter.

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  3. Choose the best form for your audience and purpose.

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  4. Place the visual after a textual reference to it.

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  5. Integrate text and visuals.

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  6. Design the visual to function independently.

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  7. Be selective.

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  8. Design the visual to function efficiently.

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  9. Organize the visual.

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  10. Use appropriate heads/labels.

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  11. Evaluate whether the visuals are usable.

 

12. Proofread—check everything.