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26:00
example of companies and problems
Greater resourcefulness
Use time more effectively rather than more time
Get pleasure out of what already own, rather than buying new
society often pushes in opposite direction
(people define happiness in terms of consumption rather than measure of contentment)
Sort of : Put on sweater vs. turn on heat
“Study smarter rather than longer’
Reaolizing leverage can be tremendously empowering
Biggest points of leverage often feedback loops
Give biggest behavioral difference
27:50