who we are

Graphic Identity

This page serves as a resource to guide PKG Center staff and others in your design and publication efforts.

The Logo

PKG Center staff and members of the MIT community may use the logo on their publications, documentation, and advertising. Please be sure to use the proper file for the respective media.

The downloads below contain Adobe Illustrator EPS (Encapsulated PostScript™) files for print use. EPS files are infinitely scalable and produce quality prints no matter what size. NOTE: EPS files work best in Adobe applications (i.e. Photoshop, Illustrator, InDesign). Applications such as Microsoft Word will display a rough preview of the image on the screen, but it will print beautifully on paper.

Please keep the logo at a readable size, and do not stretch or distort the logo in any way.

Color logo for print use
Color Logo for Print Use:
Download (.zip)

Grayscale logo for print use
Grayscale Logo for Print Use:
Download (.zip)

Color logo with tagline for print use
Color Logo with Tagline for Print Use:
Download (.zip)

Color 4-104 logo for print use
Color 4-104 Logo for Print Use:
Download (.zip)

Grayscale 4-104 logo for print use
Grayscale 4-104 Logo for Print Use:
Download (.zip)

PKG Center logo color dots for print use       PKG Center logo greyscale dots for print use
PKG Center Logo "Dots" for Print Use:
Download Color (.zip)
Download Grayscale (.zip)

The images below have been prepared for use on web pages. Mac users can download the images by holding down the Control key while clicking (the equivalent of right-click) and selecting "Save image..." Windows users can download these images by right-clicking and selecting "Save image..."

Color logo for web use
  Color Logo for Web Use
300 x 75 pixels
4 kb
   
Mini color logo for web use
 

Mini Color Logo for Web Use
265 x 53 pixels
4 kb

 
The image below has been prepared for use on PowerPoint slides. Mac users can download the image by holding down the Control key while clicking (the equivalent of right-click) and selecting "Save image..." Windows users can download the image by right-clicking and selecting "Save image..."

Click Here for the PowerPoint ready PKG Center logo

 

Colors

The two colors below are the colors used in the PKG Center logo.

PKG Center red color sample

Pantone Color
Pantone 485 CVU

Process Colors (CYMK)
0% Cyan, 96% Yellow,
89% Magenta, 0% Black (K)

RGB Colors
Red 254, Green 0, Blue 12

Web-safe Colors (Hex)
Hex #FE000C

PKG Center eggplant color sample

Pantone Color
Pantone 216 CVU

Process Colors (CYMK)
32% Cyan, 52% Yellow,
87% Magenta, 24% Black (K)

RGB Colors
Red 102, Green 0, Blue 51

Web-safe Colors (Hex)
Hex #660033

 

Fonts

The main font for text on the PKG Center website is Arial, the font for headings is Avenir, and the navigation panel font is Futura.

PKG Center avenir font sample

PKG Center futura font sample

(In case you're wondering, the phrase "The quick brown fox jumps over the lazy dog" is used by designers to sample fonts, since the phrase has every letter of the alphabet in it.)