Heuristics in the Blender
Me, me, me
This talk
Tokenization Matters
Beware naked constants
Literacy helps
Heuristics I've known and loved
Are you insane?
Just Pretend...
Combining Heuristics
LMMSE for dummies
LMMSE example
LMMSE for Engineers
LMMSE for spam detection
Why LMMSE matters
LMMSE Results
LMMSE Analysis
Random thoughts
Why Bayes worries me
Increasing confidence
Zero false positives
Customized messages rule!
Read Books!
Software tricks
Conclusions