nSight Workshop
Writing & Editing
for the Web

Strategic Content Audit



Content Audit


Driving Your Business


Visit the International Rescue Committee, winner of an 11th annual Webby Award

In pairs, use the checklist to evaluate how this web site’s content motivates readers to act. What content improvements could you suggest?

What content improvements could you suggest?

Can readers grasp the main message of a page in a couple of seconds?

Does the page title or headline capture the gist of each page's offerings?

Does every page deliver fresh, useful content?

Is home page content sticky so there is a reason to return regularly?

Is the microcontent (headlines, navigation, links) concise and meaningful?

Are interactive options engaging to the specific audience - can you do something?

Does the site give something away?

Does the site have a distinctive voice or personality?

Does the Web site's content drive the business?






How do the content choices on your site help meet your goals?




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