nSight
Workshop |
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Workshop Learning Objectives |
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Understand how Web communication extends and transforms traditional print communication. |
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Learn how to adapt your writing and editing skills to Web-based communication. |
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Plan Web content that your users will seek. |
Learn to transform information into sticky Web content. | |
Craft microcontent that will support site goals. | |
Learn and practice principles of writing and editing for the Web. | |
10-Minute Write | |
What are three or four needs your readers are trying to meet when they come to your site?
Be as specific as possible.
Identifying Pain Points:
MIT Sloan School of Management Dean Emeritus Glen Urban studies marketing. With the growth of the Internet, he began focusing on marketing on the Web, particularly trust-based marketing.
Focus of Traditional Marketing:
Direct your marketing efforts to these areas:
- Pain
- Fear
- Greed
On the Web, time is short so direct your efforts to one thing—Pain
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