The Cloud, an interactive sculpture, is being unveiled this week at a fashion industry trade show in Florence, Italy. Developed by a team from the MIT Mobile Experience Lab, the Cloud expresses context awareness using hundreds of sensors and 15,000 individually addressable optical fibers. Constructed of carbon glass, rising more than four meters high and containing more than 65 kilometers of fiber optics, the Cloud has hundreds of sensors. When visitors touch it, they see images and text relating to the event to add to their experience, including information and ideas for buyers. Photo courtesy / MIT Mobile Experience Lab