promoting MIT news

Do you have a new program, a new piece of research, or an upcoming event that you think might interest the news media? Have you ever wanted to put together a campaign, targeted to the news media, focusing on themes that are important to your MIT group or department?

Components involved in working with the news media to get your story out include determining what is newsworthy; how to work with reporters; how TV, print and online news differ; the art of pitching a story, and techniques for tracking and disseminating the news.

The News Office has many resources to assist in these endeavors; please contact us and we will work with you.