Marketing

Sweet successJohnny Earle, founder of Johnny Cupcakes, offers startup advice to MIT Sloan students

Sloan student is dressed for success — in her own line of clothesAminata Kane MBA ’13 aims to have a positive social impact on the African continent while making great-fitting clothes.

Too much information?MIT Sloan marketing professor Catherine Tucker analyzes the boundaries of privacy in a connected world.

Glen Urban, former MIT Sloan dean, retires to focus on research; leaves behind $1 million giftEstablishes a PhD marketing fellowship at the school

Questions about social media or email marketing? MIT specialist has answersStephanie Hatch is MIT’s first social media and email marketing specialist. As the Institute’s central resource for digital strategies, she can advise those new to social media as well as those who want to take it to the next level.

Alumna and students design success in home-décor startup

When ‘consumer-innovators’ outspend firms on R&D

MIT Sloan students at the wheelMarketLab 2010 first-place winners discuss their Mercedes-Benz project.

The magic touchAn MIT researcher examines how the objects we handle affect the decisions we make.

The real thing?MIT business professor Renee Richardson Gosline shows that people are often unsure about telling authentic luxury goods from fakes — until they see who’s using them.