This research seeks to understand the relationship between corporate environmental and social responsibility and profitability/competitiveness. Once viewed in competition, we are now beginning to understand the relationship between these two forces as complementary. Ultimately, businesses that neglect the welfare of the planet they share do so at the risk of eliminating their future customers and own organizational survival. In short, the sustainability of business and the ecological and human conditions of the society are unavoidably intertwined.
Sustainability means more than global stewardship. In the broadest terms it encompasses the strategies, resources, and processes that each business needs to achieve and ensure its long-term growth. Rapid advancements in technology, issues of environmental scarcity, social justice and economic development, make sustainable business an even more urgent and complex undertaking. In collaboration with colleagues in the MIT Sloan School of Management, I have been conducting research and teaching courses on how business can creatively respond to the challenges of sustainability.
Co-author with Rebecca Henderson, Christopher Lyddy, Cate Revis, "Nike Considered: Getting Traction on Sustainability," MIT Sloan School of Management Case 08-077, Dec 2008.
Compliance, Commitment and the Improvement of Labor Conditions of Global Supply Chains