Natasha Dow Schüll
Associate professor, Program in Science, Technology, and Society
areas of expertise: design and experience of consumer environments and technologies, compulsive gambling and slot machine design, social implications of emerging trends in neuroscience, focusing on neuroeconomics, neuromarketing, and addiction pharmacology
Natasha Dow Schüll is a cultural anthropologist by training and has recently completed a book based on extended research in Las Vegas among gambling addicts and the designers of the slot machines they play. Addiction by Design: Machine Gambling in Las Vegas, will be published by Princeton University Press in 2011. Her research has been funded by the National Science Foundation, the Alfred P. Sloan Foundation, and the Woodrow Wilson Foundation, among other sources.
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