project name |
MIT Bulletin / course catalog |
MIT client |
Reference Publications Office |
date |
January 2000-2003 |
audience |
MIT students |
goals |
Give life and vibrancy to the cover of a thick directory that contains a lot of dense matter. |
strategy |
Use a template that offers maximum variety yet ties in to MIT academics. Create a series of covers, using a single theme, that serves as an open canvas for various designers to be more expressive than most graphic design problems allow. The theme of MIT course numbers — as central to MIT culture as the courses are to the academics — works to describe the content of the bulletin and keep open a wide range of interpretations. A broad theme and a minimum skeletal template for the covers set up an invitation for the designers to be expressive with their image making. Each year is meant to showcase a new perspective through the vision of a different designer. |
benefits |
The book feels fresh and new each year without having to reinvent the wheel each time. Having a series concept helps speed along the process by saving time while commissioning the new design work. |
specifications |
8 1/2" x 11" catalog, printed 4-color process plus varnish on 10pt. coated one side cover stock and 28# Groundwood 75 Brite text stock. |
vendor team |
Designers: John Maeda,
Maeda Design; Kathy Forsythe, Forsythe Design; John Kramer, John
Kramer Design; and (template) Tim Blackburn, MIT Publishing Services
Bureau
Printing: Von Hoffmann Graphics, Inc. |
PSB role |
Series concept and original template design; design and production review. |
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