project name |
FSILG guide |
MIT client |
Departments of Housing and Student Life Programs and Fraternities, Sororities, and Independent Living Groups (FSILG) |
date |
June 2002 |
audience |
Incoming freshmen and undergraduate transfer students |
goals |
As a result of a new mandate that all incoming freshmen live in on-campus residence halls, a guide was necessary to market the FSILGs. |
strategy |
Feature ways in which freshmen can interact socially with the FSILGs through sports and community service until they are eligible to consider FSILG housing options in their sophomore year. Students prepared each two-page spread to give a sense of the personality and lifestyle of each house, helping direct students to FSILGs that fit their interests. |
benefits |
Freshmen get a sense of what life and living arrangements are like beyond the residence hall as well as a preview of FSILG alternatives. |
specifications |
8 1/2" x 11", 90-page
plus cover perfect-bound guide printing in 3 colors plus varnish
on 100# Finch Fine white text and cover stock, with student-produced
CD-ROM inserted in the inside front cover. The back cover extends
out to a full map of the campus highlighting the location of all
37 FSILGs in Cambridge and Boston. |
vendor team |
Design: Ink Design
Printing: Kirkwood Printing |
PSB role |
Evaluated the clients' goals and helped convene a team of vendors that would communicate the key messages in the most exciting and accessible format. Stayed connected throughout the life of the project to ensure quality control. Obtained design and print estimates. |
Get a more in-depth look at the process of producing a brochure. Or if you are ready to begin, start your project now.
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