project name |
Magnetic Destinations brochure |
MIT client |
Resource Development |
date |
April 2001 |
audience |
Prospective donors |
goals |
Appeal to prospective donors to make a contribution toward MIT building initiatives. |
strategy |
Profile four new building projects. |
benefits |
Assisted fundraisers using the brochure in evoking positive responses from donors in regard to the building initiative. |
specifications |
11 3/4" x 8", 16-page self-cover brochure with grommet binding; printed 4-color process plus two custom colors and satin aqueous coating on 80# McCoy silk cover stock. |
vendor team |
Design: Korn Design
Writing: Martha Eddison
Production: Process Corp.
Photography: Steve Rosenthal, Liang-Wu Cai
Printing: Merrill/Daniels Printing
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PSB role |
Worked closely with the client to determine goals and bring together the right vendor team. Recommended existing photo resources to help keep budget in check. Monitored timelines and ensured quality throughout the project. |
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