project name |
The Picower Center brochure |
MIT client |
The Picower Center for Learning and Memory |
date |
July 2003 |
audience |
Potential donors, the media, faculty, and post-doctoral fellows at peer research institutions |
goals |
Stimulate interest in the Center among potential high-end donors;
increase media awareness and visibility of the Center.
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strategy |
Explain what the Center does in concise, journalistic language. Use large, vibrant imagery of non-scientific subjects to support the writing. |
benefits |
The Picower Center now has its story in a concise, lively format that can be presented to media representatives and potential donors. |
specifications |
9" x 12", 28 pages plus cover report printed 4-color process with overall dull varnish on 80# PhoenoStar dull text and 100# cover stock. |
vendor team |
Design: Hecht Design
Writing: Martha Eddison
Printing: Moore Wallace / W.E. Andrews
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PSB role |
Introduced the client to vendors with the right style and experience for the job and monitored the project's progress to its completion. Developed the project schedule and obtained design and print bids. |
Get a more in-depth look at the process of producing a brochure. Or if you are ready to begin, start your project now.
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