project name |
MIT Sloan MBA Program brochure |
MIT client |
Sloan School of Management |
date |
August 2002 |
audience |
Prospective applicants to the MBA program |
goals |
Increase applications of qualified people to the program; save on printing costs by encouraging prospective students to apply online. |
strategy |
Abandon the traditional, lengthy viewbook concept by creating a shorter brochure that still contains profiles of students, faculty, and alumni, but refers people to pertinent Sloan web pages to enhance the telling of the Sloan experience. |
benefits |
By producing a shorter brochure with links to various Sloan web pages, the client was able to redirect funds toward enhancing the MBA Program website. |
specifications |
9" x 12", 12-page plus cover brochure with short flap; printed 4-color process with overall varnish, on 100# Potlatch Montie recycled white text and 80# Domtar Naturals straw cover paper stock. |
vendor team |
Design: Rhumba
Writing: Libretto
Photography: Stuart Darsch
Printing: Quebecor World Universal Press
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PSB role |
Recommended appropriate vendors, acquired print estimates, and supported client throughout the project. |
Get a more in-depth look at the process of producing a brochure. Or if you are ready to begin, start your project now.
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