project name |
Undergraduate Research Opportunities Program (UROP)
brochure and accompanying website
http://web.mit.edu/urop |
MIT client |
Office of Academic Services |
date |
March 2001 |
audience |
MIT undergraduate community |
goals |
Cut production costs, provide access to up-to-date course listings, inform undergraduates of research opportunities, and develop an efficient process that will require fewer staff hours. |
strategy |
Replace a 228-page catalog with a succinct 6-panel brochure informing students about the program and directing users to the website, where course listings will always be current. |
benefits |
Students gained access to current listings, and printing and production costs were reduced. |
specifications |
6" x 9" brochure; printed 2-color, on 65# opaque white cover paper stock. |
vendor team |
Design: Ink Design
Printing: Arlington Lithograph |
PSB role partnering
with WCS |
Advised on the overall strategy and recommended design and print vendors who could most effectively and economically produce the publication. Obtained design and print estimates, reviewed bids with client, and developed schedule. MIT's Web Communications Services (WCS) assisted with website information architecture, vendor selection, and development of online communications strategy. |
Get a more in-depth look at the process of producing a brochure. Or if you are ready to begin, start your project now.
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