project name |
Admissions visit brochure |
MIT client |
Office of Admissions |
date |
January 2003 |
audience |
Applicants accepted to MIT and prospective students |
goals |
Entice accepted applicants to choose MIT at the final level of their decision-making process. Show the unique places within MIT and create more awareness about them. |
strategy |
Facilitate navigation of the guided tour through the use of color and whimsical illustrations. Use creative text and images to present both the imaginative side (cool places to visit) and the practical side (where to get work done) of MIT. Include a map of Boston to show the proximity to campus.
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benefits |
Parents and students have noted that the publication is fun and easy to use. Members of the campus community feel that the brochure highlights the Institute well. |
specifications |
10" x 15" booklet, 16 pages + cover; 4-color process with varnish on 120# cover and 80# Opus matte white text paper stock. |
vendor team |
Design: Publishing Services Bureau
Writing: Martha Eddison, Jocelyn Glei
Photography: Andrew Child, Liang-Wu Cai, Stuart Darsch
Illustration: Robert Brinkerhoff
Printing: Moore Wallace / W.E. Andrews
Project management: Elizabeth Brinkerhoff
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PSB role |
Provided graphic design services. |
Get a more in-depth look at the process of producing a brochure. Or if you are ready to begin, start your project now.
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