project name |
International Conference on Electroceramics (ICE 2003)
flyer and poster |
MIT client |
Department of Materials Science and Engineering |
date |
June 2002 |
audience |
Researchers in academia and the private / corporate sector, industry leaders, and faculty in the field of electroceramics |
goals |
Attract attendees and submissions of papers to be considered for presentation during the conference. |
strategy |
Send a save-the-date announcement and call for papers a year in advance to encourage people to visit the ICE website for information and online registration. |
benefits |
Visits to the conference website increased dramatically after people received the flyer and poster. |
specifications |
4" x 9" flyer and 12" x 18" poster; printed 4-color process on 80# Potlatch Mountie matte white cover stock. |
vendor team |
Design: Rhumba
Printing: Kirkwood Printing
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PSB role |
Recommended a designer who could produce high-quality marketing materials featuring imagery from the electroceramics arena. Obtained print estimates and helped keep the project on track. |
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