project name |
MacVicar Day
poster and program |
MIT client |
Office of the Provost |
date |
April 2003 |
audience |
MIT community |
goals |
Promote the theme of "Places for Learning: New Classrooms / New Teaching and Learning" and attract attendance to the presentation and classroom open houses. |
strategy |
Create three related poster designs—each has a common photo of an "old" MIT classroom paired with a photo of a recently renovated classroom space—showing the evolution of learning spaces at MIT. The program has descriptions of each of the six new spaces and shows their location on the campus map. |
benefits |
Thorough promotion of this annual event resulted in attendance that exceeded the client's expectations. |
specifications |
12" x 24" poster and 6-panel, 4 1/4" x 8 1/2" program printed 4-color process + satin varnish on 80# Vintage Velvet cover paper stock. |
vendor team |
Design: Stoltze Design
Photography: MIT Museum; architect firms responsible for each renovation project
Printing: Arlington Lithograph
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PSB role |
Assisted the client in developing the design concept, obtained print estimates, and monitored the project to meet a tight production schedule. |
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