project name |
Nanomechanical Technology Laboratory Opening
invitation and website
http://web.mit.edu/nanolab |
MIT client |
Department of Materials Science and Engineering |
date |
February / March 2002 |
audience |
Members of the MIT administration and MIT Corporation, benefactors of the new lab, distinguished guests, and faculty and staff of the DMSE and the new NanoLab facility |
goals |
Celebrate the opening of MIT's first lab space in the Infinite Corridor—a lab designed so that passersby can view research as it's happening on overhead monitors. Turn an existing PowerPoint slide show on the history of the DMSE lab into a website that can be linked to the spotlight on MIT's home page. |
strategy |
Represent the subject of materials by using textured and translucent papers and aluminum for mementos and plaques. Etch aluminum mementos and plaques with an architect's rendering of the new lab space. Use elements from the invitation design on the website, creating a consistent look for all components. |
benefits |
Promoted the event with a first-ever spotlight for the department on MIT's home page and had a big turnout at the opening event. |
specifications |
6" x 4 1/2", 2-color invitation card on 88# Strathmore recycled bright white wove cover, A6 Canson satin pearl translucent envelope, and 6" x 4 1/2" and 18" x 24" etched aluminum invitation mementos and plaques. |
vendor team |
Design: Fahrenheit
Printing: Arlington Lithograph
Invitation production: Yeuell Nameplate
Programming: Robert J. Wilt
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PSB role |
Pulled together an extensive vendor team to effectively fulfill all aspects of this complex project. Partnered with an advisor from MIT's Web Communications Services (WCS) to oversee website issues. PSB and WCS advisors supported the client during all phases of the project. |
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